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how Cecilia Blomdahl brings her life during the polar night to an audience of millions

Spitsbergen, a Norwegian island in the Arctic, is bathed in darkness for months. An influencer shows her cheerful view of the chill and the endless night to an audience of millions every day.

Remy Tumin

Cecilia Blomdahl vividly remembers the moment she looked at the Arctic Ocean for the first time on a chilly winter night. The inky darkness made it impossible to pinpoint where the land began and where it ended.

It was 2015 when Blomdahl arrived in Spitsbergen, a Norwegian archipelago near the North Pole. She was there to work at a restaurant with friends. The polar night had just begun and the sun would not appear on the horizon again until February. But what really struck her, and has stuck with her ever since, was the silence.

“I couldn’t understand at the time how this would one day become my home,” she says. “I was only planning to stay for three months.”

Now 34-year-old Blomdahl lives in a house overlooking a fjord. She lives with her partner Christoffer and their four-legged friend Grim in Longyearbyen – a town with 2,400 inhabitants. Almost every day, hundreds of thousands to millions of others watch the trio’s adventures in the Far North via TikTok and YouTube.