How come the iPad is suddenly taking center stage at Apple?
Apple’s latest quarterly results revealed an unexpected surprise: iPad sales increased to $7.2 billion from $5.8 billion the year before. What explains this sudden increase? The new versions of the iPad Air and iPad Pro, announced in May, seem to have contributed significantly. So is this proof that Apple can generate excitement for its tablets by really investing in them?
In contrast, global iPhone sales declined for the second consecutive quarter, falling to $39.3 billion. What is causing this decline in iPhone sales? Is it simply a matter of competition, particularly in China, Apple’s third-largest market?
So is this proof that Apple can generate excitement for its tablets by actually investing in them?
The situation in China seems decisive: faced with local companies like Huawei, Apple must respond with aggressive price reductions, which led to good sales in May. But is this a viable strategy in the long term? What impact will this price war have on the brand and its premium image?
Watch the video below for more details and share your thoughts in the comments!
