Glad and confident, Apple’s CEO, Tim Cook, stepped up to the podium in Washington DC. The year was 2015 and he was just about to hold a speech to graduate students at George Washington University. He, who had previously been the chief operating officer who stood in the shadow of Steve Jobs, was four years into the role of CEO of Apple and had now started to get hot in his clothes.
In his speech to the students, he referred a lot to Jobs and the philosophy he had introduced at Apple. But in a nutshell, he also revealed his views on leadership, which would fundamentally change Apple.
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