How Allianz is restructuring its sales

August 5, 2024 – Allianz is convinced of the importance of local representatives and will continue to rely on a national presence in the future. One focus of the investments laid out in the “ABV Future Program” is on group sales. Several measures in the program, including dedicated and part-time sales representatives, were implemented as planned.

SEVENTEEN

The insurance industry is in turmoil. First he builds HDI Insurance AG stock price history In the motor vehicle portfolio, the premiums for some specific loss risks increased significantly (VersicherungsJournal 10.7.2024) and soon after limiting cooperation with broker pools (31.7.2024).

From October, the insurer will no longer accept motor vehicle insurance or property, liability and special accident insurance through private customer pools. Then complete it Information about the company Rhion Insurance AG the collaboration with the Dema Deutsche Versicherungsmakler AG in the automotive sector (12.7.2024).

die Information about the company Axa Insurance AG closing some big loss deals in its home owner and property manager concept (VersicherungsJournal Media review July 26, 2024). And the Information about the company Alte Leipziger Versicherung AG separates itself from residential property insurance for property management companies individual insurance brokers (2.8.2024).

There are rumors of layoffs at Allianz

And now there are rumors in mediator circles that the… Information about the company Allianz Consulting and Sales AG (ABV) examined for profit and, among other things, in the Ruhr area and Thuringia, directors, full-time organizations and, above all, part-time workers would be taken to the end.

It was only a year and a half ago that the Munich-based company restructured its sales department (Media review January 25, 2022). As part of ABV’s “Future Program”, the plan was, among other things, to remove part-time sales and move them to a newly established digital consulting and sales unit.

Special sales should also lose their independence. The intention was to integrate the 156 groups into the regional group of the 60 ABV branches. In addition, the structures in exclusive sales should be streamlined.

we have […] successful steps have been taken to invest in a strong exclusive organization.

Spokesman of the Federation

Regular assessment

When asked by the VersicherungsJournal editorial team, an Allianz spokesperson explained that they do not normally comment on third-party speculation. If further changes are required in the future, staff and representatives will, as usual, be notified first and then the public.

Nevertheless, she reports that ABV, as a responsible employer and business partner, regularly reviews its business model with the aim of continuously improving it, making it future-proof. and extending Allianz’s strong market position.

“With the launch of our ABV future program in 2022, we have taken successful steps to invest in a strong and exclusive organization for our company to maintain future viability.

We have expanded support for agent sales and digitized our value chain. “We have also strengthened our retail unique selling point through greater remote capability as well as customer insight through specialized central divisions and an integrated digital retail unit,” she said.

Current status of retail restructuring

The following measures have already been implemented in this context:

• “The 156 highly successful specialist sales groups have been integrated into the regional group of ABV offices, thus giving them full access to existing support structures. The support structure of the specialized sales department was dismantled.
• Part-time insurance sales as an independent sales channel was disbanded and customer support and part-time agents were transferred to a newly established digital consulting and sales unit. With the establishment of this innovative sales channel with appointed salespeople, additional customer groups that have not yet been tapped for ABV can be accessed.
• The technical support structure for Allianz groups was organized more efficiently, the specialist staff in the property insurance area was streamlined and digital support and advice from experts was increased.
• Nothing has changed for the customers of our Allianz agents: the support – personal and digital – remains unchanged. Customers who were previously served by part-time insurance sales have, since 2023, professional and reliable connections for all insurance matters with the new digital consulting and sales unit. “

For us, our focus is always on the long-term competitiveness of our organizations.

Spokesman of the Federation

Reinforcement of prohibition

Despite the growing digitization, Allianz is convinced of the importance of local agents and will continue to rely on a national presence in the future. To further strengthen the exclusive group, one focus of future investments in the ABV program is on group sales.

The “Group of the Future” initiative represents an important investment according to its own statements, the ABV systematically supports the development of individual groups. “With the help of targeted coaching, the individual group processes are refined. This is the basis for the highest quality advice and service as well as sustainable growth,” the spokesperson said.

The ABV also constantly invests in the technical equipment of the groups. With a new group system, for example, it offers a workspace for agents in which the large number of individual applications are combined in a unified system.

“For us, the long-term competitiveness of our organizations is always our goal. In addition to several other criteria, this also includes the portfolio’s profitability, which is considered more in the regulatory instruments, for example. Because only if a company grows profitably will its long-term operation be secured,” she continues.

An ongoing process

“death Information about the company Allianz Consulting and Sales AG “In 2023, we have achieved the best result since the establishment of the ABV – this result confirms to us that we have implemented the right changes with the ABV program going forward ,” said the spokesperson. “We will continue to closely support the ongoing transformation, as our goal is to continuously improve our business model and expand Allianz’s strong market position.”

This is an ongoing process. Allianz is well aware of its role as an employer for its employees and as a business partner for its agents.