Home » Business » how a small family business from Ariège launches into natural “Red Bull”

how a small family business from Ariège launches into natural “Red Bull”

When on March 16, 2020 the Covid 19 imposes confinement, the professional life of Jean-Louis Savignol rocking. He who since Ariège has been breeding horses while providing lodgings and guest rooms, at the same time marketed birch sap. An energizing product that a journalist once called “natural Red Bull”. A niche product for top athletes. A product that has become a main source of income for the farmer, former rugby player at Stade Français, his wife Christine, a former athlete of the French athletics team in 4×100 and his daughter.

It is a natural drink that comes out of the trees and that we re-discover. It improves the immune system, fixes proteins, brings minerals and trace elements “

Birch sap harvest (photo illustration). © Maxppp
Arnaud De Grave

Their tourist activities being at a standstill, they have invested several tens of thousands of euros, planted birches and built a specific laboratory to transform the sap of the tree.

We make a sanitized sap with charlotte, gloves, gown, boxes etc … in short, everything you need to prevent germs from being transmitted “

Their laboratory is located in the middle of Pyrenees regional natural park. Their company “Ariège organic birch sap” is preparing for the rugby world cup market and the Olympic Games.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.