Hanoi (VNA) – Data from the Republic of Korea showed that the most chosen business class travel destinations are nearby destinations such as Vietnam, Thailand and Japan.
The longest glass bridge in the world, Bach Long (White Dragon), a popular destination in Muong Sang commune, Môc Châu district, Son La province. Photo: VNA
Gmarket’s analysis of 2023 airline ticket sales in the South Korean market showed that Vietnam is the destination with the highest number of business class bookings, followed by Thailand and Japan.
Despite the long-term economic recession, more and more South Korean residents are inclined to enjoy “fly and vacation” amenities, as they are willing to spend on comfortable airplane seats.
Analysis of airline ticket sales also showed that Vietnam accounts for 18 percent of South Korean business class bookings, followed by Thailand (16 percent) and Japan (12 percent).
In the second half of 2023, business class ticket bookings reached 68%, double the first half level of 32%.
Large domestic airlines such as Asiana Airlines and Korean Air accounted for 51 percent of total business tickets booked, proving that South Koreans favor domestic airlines.
Seizing the above demand, South Korean airlines have developed marketing strategies aimed at offering distinct benefits, quickly responding to customer tastes. – VNA
2024-01-20 11:35:14
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