These days, movies and dramas are often released on OTT rather than on TV or in theaters.
A medical documentary that the hospital directly participated in production was released on OTT and is a hot topic.
While the government has set a goal to triple the number of foreign patients visiting Korea within 5 years, it is also diversifying its promotional activities to promote the hospital.
Reporter Ki Jeong-hoon reports.
[기자]
“I’m going to give a memorial address. He is leaving after sowing the flower seeds of love in this land today. I wish the deceased a rest in peace.”
Right before a liver transplant, medical staff honor the donor.
This video, which is a real situation rather than acting, is a documentary produced by Yonsei Medical Center.
“He’s been ill for a long time, his blood vessels are small, and his nutritional status isn’t very good, so I’m worried.”
For over a year, I took pictures of various scenes in the hospital, including transplant surgery, cardiology, and hepatobiliary and pancreatic surgery.
There are hundreds of people appearing, including the nutrition team and facility management team, and even the high-level operating room screens that are difficult to handle in existing broadcasts are realistically captured.
It is the first time in Korea that a hospital made a documentary with a famous director and released it as an OTT, and it is also rare abroad.
[김진아 / 연세의료원 미디어홍보센터장 : (병원 현장을 그대로 보여줌으로써) 병원 직원들은 자부심을 느끼는 계기가 될 거고요. (병을 앓으며) 치료하는 과정에 있는 환자들의 모습을 보면서 대중들은 위로를 얻게 되지 않을까 기대하고 있습니다.]
The hospital lobby is the place where popular musical numbers arranged for strings resonate.
This hospital, which has held more than 100 healing concerts for patients and guardians,
Recently, a performance commemorating the end of COVID-19 was even presented by a famous artist painting directly on site.
Online channels are already a major means of promoting hospitals.
Most university hospitals provide medical information by making videos directly through YouTube, etc.
There are four hospitals with over 200 million video views and over 100,000 subscribers.
The government has set a goal of having 700,000 foreign patients visit Korea by 2027, and is preparing support measures such as visa simplification.
In particular, it is a plan to use so-called ‘K-culture’ such as K-pop and dramas to promote ‘K-Medical’, and hospitals are attracting attention for their outstanding publicity strategies.
This is YTN Ki Jeong-hoon.
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