Splits: New York City’s new logo
The City of New York adopts a new logo; The network community and designers are horrified. Ruediger Goetz, Managing Director of the Peter Schmidt Group, finds: The biting reflexes of his critics are more annoying than the weaknesses of the logo.
Ugly, clumsy, soulless – and in general: one of the worst campaigns in a long time. If you search the net for reactions to the new
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