“HORIZON’s Live Talk Brown Bag Series on April 4: Exploring the Value of Long-Term Brand Equity in the Age of Marketing”

Brand leadership – successful corporate management through the power of strong brands – is a recipe for success for excellent companies with a view to brand value and corporate value. But this success requires a vision, a clear strategy and, above all, consistency and perseverance in implementation. How can such a long-term approach be reconciled with often rather short-term sales or revenue targets? How do long-term brand (further) development and sales goals relate to each other?

This edition of the Brown Bag series focuses on the starting points and challenges of brand leadership. How can brand leadership in this