Press release
Paris, April 5, 2023
The HOPSCOTCH Group is strengthening its offer in Influencers and Gen Z content creators, by taking a stake in the AD CREW agency.
The international communication group HOPSCOTCH supports its policy of active growth and diversification with this acquisition of a stake in the agency specializing in influence marketing AD CREW.
Founded in 2017, the AD CREW agency was born from the meeting of two women entrepreneurs, Jessica Cohen Bouaziz and Maud Lejeune. The agency, which quickly became a benchmark in influence marketing for brands, specializes in the implementation of digital PR strategies and influence strategies on social networks.
AD CREW has a unique address book with a network of nearly 15,000 influencers in 10 countries
The agency has also entered into an exclusive partnership with 34 content creators on Youtube, Instagram and TikTok.
Since its creation, AD CREW has specialized in influence marketing and digital communication with the objective of supporting brands in the development of their communication and their turnover through targeted strategic digital campaigns. , especially among younger generations.
Since its inception, the agency has defended responsible influence and advocates the values of inclusiveness, eco-responsibility and diversity. Moreover, it only works with creators who have obtained the Responsible Influence Certificate, issued by the ARPP.
This 49% stake with an option on the majority will enable the HOPSCOTCH Group to strengthen its Influence marketing offer, carried by the heaven agency, a pioneer in the fields of social media and influence in France since more than 20 years, and by the public relations agencies of the group.
By joining forces with these key players on the market, AD CREW aims to accelerate its development, both locally and internationally, in particular by creating commercial synergies with the other entities of the Group.
“We are delighted to join Hopscotch and their expert teams to accelerate our development, particularly internationally. The possible synergies with all of the group’s businesses and the quality of our exchanges have convinced us of the relevance of this merger.” declare Maud Lejeune and Jessica Bouaziz, founders of AD Crew.
“We have always been keen to welcome the best talents, entrepreneurs, to develop the relational capital of our clients. We are thus continuing to strengthen our Influencer marketing offer, particularly with younger populations, who are very sensitive to content creators.” says Frédéric Bedin, Chairman of the HOPSCOTCH Group Management Board.
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CONTACT PRESSE
Olivier Duval de Laguierce
T: 0764423906
About HOPSCOTCH
HOPSCOTCH is an international communication group created in France, led by its founders and managers, all guided by an entrepreneurial vision driven by the complementarity of expertise. The HOPSCOTCH credo? “Global PR” which revolves around an unprecedented mix of digital, events, influence, public relations and marketing services.
HOPSCOTCH brings together, within its Paris Hub, in Lyon, Lille, Marseille and internationally, more than 800 expert employees in all areas of communication: influence, event, activation, digitalization, internal communication, public affairs, marketing services…
Convinced that the value of a company or organization lies in the care given to its relational capital, HOPSCOTCH structures its expertise around its own brand “Hopscotch” (Event / PR / Travel / Decision Makers / Congress / Luxury / Sport), and specialized agencies: heaven, Human to Human, Le Public Système Cinéma, Le Public Système PR, Sagarmatha and Sopexa
HOPSCOTCH today has an integrated international network, with 34 offices spread over 5 continents, allowing intervention capacity anywhere in the world.
Listed on Euronext Growth Paris (ISIN code: ALHOP FR 00000 6527 8), the group represented, in 2021, a business volume of €153.7 million and a gross margin of €66.9 million.
About AD Crew
AD CREW was born from the meeting of two women entrepreneurs in 2017.
Collaborating together during a communication operation on the American market and realizing that they share the same values, they decide to set up their own digital strategy agency.
Their strength, their determination as well as their complementarity made this challenge a real success since the agency was able to establish itself as one of the leaders on the market in a very short time. Holder of a BTS communication (EFFICOM Paris) then a license in fashion and luxury marketing obtained in 2011, Jessica Cohen Bouaziz multiplies the experiences within the largest Parisian PR offices before becoming the new press officer of the brand ELEVEN PARIS. After 8 years spent with the brand and with a very extensive contact book, she then decided to embark on the digital world.
Maud is a serial entrepreneur: after 5 years of study and graduated from the Instituto Europeo Di Design in Madrid in 2010, she launched a women’s ready-to-wear brand “Passé Composé Paris” which was to be a great success. On the strength of this experience, she then moved into communication at the beginning of social networks.
