Hootsuite is one of the largest and most popular tools for social media management. In Germany, too, numerous professional and semi-professional users use the service. Until now. Because: The provider shocked its users with a tenfold increase in the price.
Hootsuite will increase its prices tenfold for Pro users as of June 1, 2021
Many marketing and social media managers are familiar with Hootsuite. The software can be used to plan and publish posts and campaigns on Facebook, Twitter and Co. alone or in a team.
The one that has been particularly popular so far Pro-Variant for $ 5.99 a month. A user could manage up to ten social media accounts and plan unlimited posts in advance. There was also an inbox for managing the messages.
The offer was attractive to many users who also wanted to comfortably manage several social media accounts privately or semi-professionally. However, it was precisely those customers that Hootsuite pissed off.
In a E-mail the tool provider has announced that it will increase the prices for pro users to 75 US dollars from June 1, 2021 while maintaining the same scope of services. The German website lists costs of 39 euros per month plus taxes.
Hootsuite justifies itself for ten times the price
In the corresponding letter, the company emphasizes to the users: inside the Pro version that many new functions have been added over the years without the price structure for existing users having changed.
To ensure we can continue to innovate while providing consistent benefits and services to all of our customers, we are aligning prices for all customers to our current pricing model. Starting June 1, 2021, your current plan will cost you $ 75 per month.
Hootsuite closes its announcement on the flippant note that the only thing that changes is the price.
Just got a letter from @Hootsuite telling me that despite being with them for many years, they’re increasing the price from $7 to $75 a month.
The good news my plan will still include the same features & benefits—only the pricing will change. Great. Thanks.
???? #hootsuite pic.twitter.com/DQpHg4fj78
— Big Apple Media (@BigAppleMedia) April 13, 2021
Shitstorm on Twitter: Hootsuite remains (largely) silent
Of course, the outrage was not long in coming. Under the hashtag #Hootsuite Numerous disappointed and angry users express their opinion.
The official account “Hootsuite Helpers“Is surprisingly calm. There is no official statement. Only a few comments that reflect the content of the press release one-to-one.
For all further discussions, Hootsuite Helpers will ask for personal messages. Obviously, the discussion is supposed to be pulled out of the public eye.
The competition is happy
In Germany, too, many users are turning their backs on Hootsuite. This also includes, for example Rouven boxwho co-manages the digital communication of the green GLS bank.
