Wednesday / Safar 21 / 1445 AH – 17:41 – Wednesday, September 6, 2023 17:41
Leading technology brand HONOR today announced its strategic vision for the future of smartphones during the IFA 2023 conference. During her keynote address titled ‘Reveal Tomorrow’, Mr. George Zhao, CEO of HONOR, outlined the brand’s commitment to working on the spread of foldable smartphones. , while unveiling its latest human-centric innovations, including HONOR’s thinnest and lightest foldable phone, the Magic V2. The brand also unveiled the HONOR V Purse, a new concept that reimagines the foldable smartphone as a modern, wearable handbag, offering endless possibilities for style and self-expression.
In this context, Mr. George Zhao, CEO of HONOR, said, “HONOR foldable smartphones have come a long way, with each release revealing remarkable advancements in design, functionality and durability.” Not only that, but through the phone-to-wallet concept brought to life through the HONOR V Purse, we are exploring sustainable solutions that take advantage of new foldable technology to enable creativity and shape a new lifestyle for the future.”
Disclosure of new revolutionary breakthroughs in the world of fashion related to technology
HONOR embraces its role in shaping future lifestyles and unveils the HONOR V Purse, a new ‘phone to wallet’ concept that heralds the beginning of electronic devices seen as an entirely new class of fashionable consumer goods that offer unlimited opportunities for self-expression.
Folded, the HONOR V Purse is less than 9mm thin and is even thinner than some of the leading phones in the market, making it more portable than ever. Seamlessly transforming the concept of a foldable smartphone into a fashion icon, thanks to a series of customizable always-on displays (AODs) that mimic the design of a handbag, including design elements such as chains and feathers that interact with the smartphone while move it. The phone is also compatible with a selection of interchangeable straps and chains, which snap onto the hinge to allow the smartphone to be carried effortlessly over the shoulder like a handbag or clutch, allowing it to become the new bag of the future in fashion.
Designed with sustainability in mind, the HONOR V Purse embodies HONOR’s commitment to the environment. In addition to incorporating sustainably sourced materials such as vegan leather for their straps, customizable always-on displays (AODs) can be coordinated with any look. As the fashion industry transcends the physical world into a more digital space, technology allows limitless possibilities for design and self-expression. Through this simple method, the HONOR V Purse can help environmentally conscious consumers reduce their consumption of so-called fast fashion and, more importantly, help the fashion world adopt new technologies in order to encourage consumers to buy less and use them for longer.
Underlining the brand’s commitment to open collaboration, HONOR has collaborated with leading fashion-makers through the global HONOR Talents Awards platform for design, including Bram van Diepen, Creative Director of BURBERRY Menswear, Contemporary Artist Yunwen Esparza, Chinese Academy of Arts Professor Yuan Yuemin, along with Artist Zhao Hui Wang, with the goal of designing customizable always-on displays (AODs), providing unlimited possibilities in the fashion world. In the next phase of the program, by running an API that will allow designers to call up sensors such as gyroscope, touch, or ambient light sensor, it will invite HONOR emerging talents from all over the world to share their own designs, which will reflect the inspiration generated by the latest fashion, to reshape lifestyle.
HONOR Magic V2 unveiled to the world for the first time
During IFA 2023, HONOR also showcased its new foldable smartphone, the HONOR Magic V2, for the first time ever at a global event, which perfectly illustrates HONOR’s vision for foldable smartphones, redefining industry standards with significant improvements in terms of design, battery, screen, Presentation, user experience.
The HONOR Magic V2 is the lightest and thinnest foldable smartphone that HONOR has introduced to date, weighing just 231g and measuring just 9.9mm thick when folded. It features a new generation of silicon-carbon dual batteries with an average thickness of only 2.72mm, achieving a high capacity of 5000mAh in the area of the thin and light foldable main body.
In addition to its thinness and lightness factor, the HONOR Magic V2 features a first-of-its-kind lightweight titanium hinge and new HONOR proprietary steel, providing more strength and durability to the hinge mechanism. The HONOR Magic V2 has also received the durability certification from SGS, the leading testing, inspection and certification brand, thanks to the hinge being able to withstand more than 400,000 folds, ensuring a lifespan of up to ten years when folded 100 times a day.
HONOR Magic V2 features a triple rear camera setup that includes a 50MP main camera (f/1.9 aperture), a 50MP ultra-wide camera (f/2.0 aperture), and a 20MP telephoto camera (f/2.4 aperture). ). The front dual camera setup features two 16MP (f/2.2) cameras.
Incorporating human-centric innovations, the HONOR Magic V2 also supports 3840Hz PWM dimming technology, which reduces eye strain, ensuring comfortable viewing even during extended use.
New interactive experiences are made possible by the HONOR Magic V2. HONOR Magic V2 supports not only motion photography, but also other mobile experiences such as meetings and entertainment. For the first time ever, the HONOR Magic V2 supports Parallel Space, which not only allows work-related or personal data to be stored separately and data is isolated securely, but also allows apps with dual space to run independently in parallel, just like running another phone inside The foldable phone.