Whichever smartphone brand is number one in the world, but as of today HONORABLE It is becoming the fastest growing smartphone and technology brand. In addition, after the launch of HONOR Magic V3, HONOR rose to number one in the folding smartphone market in Eastern Europe for the first time in the second quarter , including Thailand where HONOR Magic V3 created an additional sales phenomenon 6 times higher than the previous model.
Expanding the market from the mother country of China to the global level This is one of HONOR’s main goals About a year ago, HONOR planned to expand to Europe. which is considered the second home market of the brand And the results confirm that everything is going well.
HONOR has grown by more than 100 percent in Europe in the first half of 2024, with a 400 percent growth in the premium segment (prices above 1,000 euros or around 36,500 baht) and this year it is expected to grow e at least 70 percent from last year, which means a good response to the HONOR Magic V3.
HONOR’s strongest markets for foldable smartphones are the UK, Italy, France, Germany and Spain, and it has expanded to major carriers including O2, EE and Vodafone, which is a good indication of channel partners’ confidence in wrapped products
things HONORABLE We do it, not just make smartphones. But they create new experiences. that meets the needs of people’s lifestyle in the digital age with the Human-centric concept That aims to design products that respond to people’s use. It allows us to experience technology that is not only smart. but also deeply understanding our needs
HONOR’s Human-Centric concept includes comfort-oriented design. Smartphones from this brand are beautiful in appearance, fit comfortably in the hand, and are easy to use. Taking into account the user’s physique and usage behavior Developing features that meet the needs of everyday life, such as cameras that have the ability to take beautiful, clear photos. A long-lasting battery or a strong security system Giving importance to consumer health because HONOR recognizes the importance of consumer health. Therefore, we have developed features that help take care of our health, such as a heart rate sensor. A blood oxygen sensor Or a feature that helps remind you to rest your eyes. It also aims to create a community of users. where users exchange ideas share experiences and work together to develop better products
and one of the outstanding technologies in the concept AI is HONOR’s Human-centric approach.
The development of AI smartphones HONORABLE It is based on the vision of being both an alternative to Android smartphones and a strong competitor against Apple Intelligence, especially in the competitive Chinese market. By integrating advanced AI capabilities into the product portfolio
HONOR recently launched the four-layer AI Structure, with the basic layer as cross-device and cross-OS AI, the platform interaction layer, and the app layer AI to enable it
By 2023, HONOR will invest 11.5 percent of its revenue in research and development (R&D), which HONOR believes is the highest investment in the industry. Creating innovations in science and technology It has seven research and development centers around the world, including Research and Development Centers in Shenzhen, Nanjing, Xi’an, Shanghai, Beijing, Japan and France , as well as in-house research and development. It has invested more than 10 billion yuan in the development of AI.
This means that HONOR is changing the smartphone industry with cutting-edge AI technology and concepts. Human-centered user-centric Allows us to achieve a user experience that is better than traditional smartphones. and fully responding to our daily needs. And there is one very interesting piece of information at HONOR’s exciting growth: more than 46 percent of Magic V2 users switched from Samsung, which is an indication that HONOR is competing with big players in the industry on a level playing field.
HONOR revealed impressive numbers for its folding smartphone development, a total of 2-3 billion yuan (about 9.4 billion baht), but HONOR sees these investments as a strategy for long-term growth, for example , HONOR’s carbon silicon battery technology has reached its third generation, which is currently used in the world’s thinnest folding smartphone like HONOR Magic V3 or even the latest feature like HONOR AI Defocus Display , which greatly helps to protect the user’s eyes and delay myopia. which has been carefully developed to solve the pain points of today’s users and eliminate concerns that using the phone for a long time causes damage to eyesight, etc.
With the advanced technology that HONOR has been continuously developing, HONOR’s sales have grown up to 600% in Thailand with the flagship smartphone HONOR Magic V3, which has surpassed older smartphones like HONOR Magic V3, which comes with “the thinnest in the world” breaks all records again. With a thickness of only 9.2 mm when folded and only 4.35 mm thin when which the screen is unlocked.And it keeps its lightness at only 226 grams.
Another reason that HONOR takes one step further is the battery innovation packed into the HONOR Magic V3, as the 3rd generation HONOR Silicon-Carbon Battery is only 2.61 millimeters thin, thick of the battery that is thinner than a base. But it has a capacity of up to 5150 mAh, which has been updated to increase the cost of silicon up to 10% from the second generation battery, working with the Power Enhanced Chip HONOR E1 which helps to allocate battery power better. Excellent emission control even at low temperatures It also helps to control charging intelligently. In addition, this chipset also learns the user’s usage behavior. To improve yourself to allocate energy better, for example, if the user uses their smartphone most of the evening. This chipset helps to control charging at that time to charge the battery faster and faster for the user. But when the night falls If the user goes to bed and does not use a smartphone This chipset will gradually Adjust the battery charge as appropriate.
Firmly committed to researching and developing new products, HONOR Magic V3 features 19 innovative products throughout the device. It also connects 114 microstructures, increasing strength. Hardware features make HONOR Magic V3 the most waterproof folding smartphone with IPX8 waterproof rating, while the screen uses amazing innovations such as HONOR Anti-scratch NanoCrystal Shield, increasing durability and better durability It combines advanced materials with 50% higher crystal density than the previous generation, 10 times more resistant to impact, and absorbs shock better than normal glass. Guaranteed durability in all conditions From SGS in Switzerland, the screen is fully 5-star scratch-resistant and waterproof.
The software and AI are also well developed to meet the needs of use and increase convenience for users, such as the Parallel Space feature, a special feature that allows us to use space as if we had two smartphones in hand Protecting user privacy by storing sensitive information in Parallel Space This makes it easier to preserve beautiful and memorable photos. Includes customizing random background images or Notes HONOR AI Meeting Minutes AI helps take meeting notes in real time. They can translate voice to text quickly and intelligently recognize the speaker’s voice
and so on HONOR will launch the MagicOS 9.0 operating system on smartphones like the Magic7 series In fact, MagicOS 9.0 has been developed to fully work in the AI field, and that will mark the birth of YOYO, a person -HONOR’s next-generation AI assistant developed to perform even more complex tasks. It will have four advanced capabilities: language analysis and UI recognition, user habits and machine environment learning, perception, intent, and decision making. and tasks within apps and across apps is not just an AI agent capable of performing general tasks. But it also has greater capabilities and will respond to people’s lifestyles, such as ordering take-out when we are busy. Or buy things for us without asking. Or even the first smartphone-based Deepfake AI protection technology to protect users from fraud.
Just a few years HONORABLE I walked away from the top of the parent brand HUAWEI but it grew quickly. But above all, it grows steadily and strongly. Because the heart of HONOR is to focus exclusively on the consumer and to be enthusiastic and determined to develop each product to meet the needs of today’s consumers to the highest level.