The Department of Foreign Trade revealed the export amount. “Thai Hom Mali Rice” in 11 months surpassed 1.29 million tons, an increase of 1.57%, worthy of being the best rice in the world for the year 2020 and the main markets including the US, Canada, Singapore and Hong Kong have grown. There is still good news that exports of rice to Canada have hit a new record of over 100,000 tonnes after the sales boosting event.
Mr. Kirati Rachano, Director-General of the Department of Foreign Trade revealed that exports of Thai jasmine rice during the 11 months of 2020 (Jan-Nov) amounted to 1.29 million tons, an increase of 1.57%. Out well Even though Thai rice has a higher price than its competitors And now, there is a situation of the epidemic of COVID-19. That affect the global economy But Thai Hom Mali rice is still in demand among buyers. The four major export markets, which account for more than 50% of total Thai jasmine rice export, are the US, Canada, Singapore and Hong Kong. The export volume increased by 10.46% and the value increased by 4.69%, indicating the potential of Thai Hom Mali rice that remains in demand in the premium rice market with high purchasing power.
“This is to reinforce the confidence in the quality and standard of Thai jasmine rice to consumers around the world as well. After the Thai jasmine rice Winning the best rice in the world championship in 2020, Thai Hom Mali rice is still in demand in the market. The Department, as an agency responsible for promoting the image of Thai rice in foreign markets, will take this opportunity. Accelerate the public relations operation To create awareness about Thai rice In terms of quality, safety standards and benefits for consumers around the world
Mr. Kirati said There is yet another good news for Thai rice. In the 11 months of this year Thailand already exported more than 100,000 tons of rice to the Canadian market for the first time in history. The amount was 108,259 tons, an increase of 21.78% compared to the year 2019 that exported 88,899 tons of rice as a result of the collaboration of the Department And the Department of International Trade Promotion By the Office of International Trade Promotion in Toronto and Vancouver Which has organized proactive activities to build confidence in the quality and standard of Thai rice for consumers continuously in many channels Causing increased demand for Thai rice
For activities that have been carried out such as meeting with importers And distributors To expand marketing channels Organizing activities to promote Thai food from Thai Select restaurant, emphasizing Thai jasmine rice and Thai colored rice. Including supporting the food service from the said restaurant delivered directly to consumers Through the application during the COVID-19 epidemic situation And during the lockdown, etc.
Earlier, the National Rice Policy and Management Committee (NDC) approved the five-year Thai rice strategy (2020–67) under the “market leading production” policy, which emphasizes the development of Thai rice to meet the needs of the farmers. The goal of the market is “Thailand is the leader in manufacturing. Marketing of world quality rice and rice products ”and now in the process of driving the strategy.
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