If the situation does not change by the beginning of summer, the film industry will be in a big minus.
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As it turned out, coronavirus dealt a serious financial blow to the film industry. All cancellations of premieres and postponements of filming harm not only viewers, but primarily movie studios that lose a lot of money. Edition The hollywood reporter conducted a small investigation and found out how much the Hollywood Covid-19 pandemic would cost.
At the moment, losses have already amounted to about seven billion dollars, and if the situation does not change before the beginning of summer, then this amount will increase to 17 billion. Initially, Disney was not going to transfer Mulan, but the choice was lost after the tour to promote the picture did not take place due to the ban on flights, and given that the picture was shot primarily for viewers from China, which is still quarantined , it becomes clear that the release of the picture had to be postponed.
Recall that the creators of the paintings “Mulan”, “Fast and the Furious 9” and “Not Time to Die” spent $ 5 million on advertising within the framework of the Super Bowl, and due to the transfer of releases the effect of advertising tends to zero.
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