HMD Global, the company behind Nokia phones, is making a bold move as it teases 2024 as the “year of Human Mobile Devices.” In a recent press release, HMD Global announced its intention to create original devices and forge new partnerships, signaling a shift away from its association with the Nokia brand.
Lars Silberbauer, the CMO of Nokia Phones and HMD, confirmed this transition in a LinkedIn post, stating that HMD is moving into its own “distinct” line of products. While HMD will still continue to manufacture Nokia smartphones and “dumbphones,” it is clear that the company is ready to explore new horizons.
“We’re transitioning from being a licensee to becoming a multi-brand company with our own distinct HMD brand product line, complemented by several licensing partnerships and significant brand collaborations we’re itching to unveil,” Silberbauer explained.
This departure from Nokia’s brand is not entirely surprising, as rumors of a “new portfolio” of devices have been circulating since September. However, what sets this report apart is the indication that HMD will no longer be simultaneously creating devices for both Nokia and its own brand. Instead, the focus will be on developing original HMD devices and establishing partnerships with other brands.
While details about HMD’s upcoming devices remain scarce, a leak from January provided a glimpse into what we can expect. Renderings of HMD’s new phone showcased a sleek matte black design, a flat display, and a rectangular dual camera array. The specifications of the device are still unknown, but experts speculate that it could fall within the budget or mid-range category.
As HMD Global looks ahead to 2024, it is clear that the company is ready to make its mark in the mobile device industry. By distancing itself from Nokia and creating its own line of products, HMD aims to bring innovation, affordability, and reliability to consumers worldwide.
While this transition may raise questions about the future of Nokia phones, HMD Global assures users that they can still rely on the company for technical support throughout the warranty period. Additionally, HMD will continue to offer Nokia phones, tablets, and accessories for purchase on its website.
With the promise of original devices and exciting partnerships on the horizon, HMD Global is poised to make waves in the mobile device market. As we eagerly await the unveiling of their new products at MWC later this month, it’s clear that 2024 will indeed be the “year of Human Mobile Devices.”