Nokia fans can breathe a sigh of relief as HMD Global, the company responsible for manufacturing and selling Nokia Android phones, has confirmed that Nokia phones will continue to be available in the market. This announcement comes in response to recent reports suggesting that the Nokia brand was coming to an end.
The news of Nokia’s potential demise sent shockwaves through the tech media, with many speculating about the future of the iconic brand. However, HMD Global has put these rumors to rest by assuring consumers that they will still be able to purchase Nokia phones and that the company will continue to release new models in the near future.
In a statement addressing the changes happening at the company, HMD Global explained that they are rebranding the Nokia Mobile website to HMD as part of a fresh new multi-brand strategy. This move led many to believe that Nokia phones were being phased out, but HMD Global clarified that this is not the case.
“I am sure you may have seen that at HMD, we are updating our channels from ‘Nokia Mobile’ to ‘HMD’. This change is more than just a new name – we’re introducing a fresh new multi-brand strategy,” said HMD Global in their statement.
The company also emphasized its commitment to designing sustainable and affordable phones under the Nokia brand. They assured consumers that they will continue to see new Nokia phones hitting the market later this year and beyond.
The decision to rebrand and introduce a multi-brand strategy is a significant step for HMD Global. As a brand licensee, they have been selling phones under the Nokia name for several years. However, with this new approach, HMD Global aims to establish its own brand identity and expand its market presence.
While Nokia holds significant nostalgia value for many consumers, HMD Global recognizes that they need to evolve and adapt to stay competitive in the ever-changing smartphone industry. By focusing on two brands instead of one, HMD Global hopes to position itself for future growth and success.
Whether it’s under the HMD or Nokia name, the company acknowledges the need for a proactive approach to ensure the longevity of the brand. The market has evolved, and HMD Global is determined to keep up with the changing landscape, allowing the Nokia brand to thrive for years to come.
In conclusion, Nokia fans can rest assured that their beloved brand will continue to be available in the market. HMD Global has confirmed that they will continue to release new Nokia phones, while also introducing their own HMD-branded devices. This strategic move aims to strengthen HMD Global’s position in the smartphone industry and ensure the continued success of the Nokia brand. So, get ready for more exciting Nokia phones in the near future!