Swedish clothing brand H&M recently officially appointed well-known New York designer Heron Preston as the brand’s men’s creative consultant, becoming a long-term partnership.
H&M hopes to revitalize the menswear line through Heron Preston’s iconic streetwear vision. Own Seasonal Capsule Collection.
“My idea was to keep the work experimental so we could create a wider range of work with H2. I like pushing the boundaries and felt like H&M was really interested in doing this with me,” explains Heron Preston road.
Heron Preston will launch a series of 40 pieces in cooperation with H&M next year. Interested readers may wish to continue to pay attention.
