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Zhoucun, Zibo district of Shandong province, a thousand-year-old city and century-old commercial port, is distinguished by its rich history and deep culture. It is recognized as the “Cradle of Shandong Commerce”, the “Home of Silk”, and the home of Chinese arts and folk culture. Here, the culture of Shandong, the culture of silk, the culture of Liaozhai and many others blend into a singular harmony. The “Ba Da Xiang”, of which Rui Fu Xiang is the most prominent example, have their roots here, while renowned film and television works such as Da Ran Fang“Big Dyeing Workshop”, Han Matou“Dry Dock”, Chuang Guandong“Crossing Guandong”, et. Huozhe《活着》were filmed in this enchanting location. Zhoucun Xinzi (Chinese folk dance), Zhoucun biscuits and Zhoucun silk have been included in the national list of intangible cultural heritage, while Zhoucun lanterns, folk games and Wu Yin operas are one of a kind. Zhoucun fully deserves its status as a cultural city.
In the ancient trading town of Zhoucun, you can breathe the intoxicating smell of zongzi, mugwort and various local specialties everywhere. Folk activities such as archery, fun pottery throwing, and sagebrush hat weaving pique the interest of visitors, inspiring them to participate happily. Buying a scented sachet, braiding a colorful cord, tasting a zongzi, then enjoying a spectacular folk performance have become almost “must-sees” for every visitor.
As the “Home of Silk” and “Source of the Silk Road”, silk products of all kinds have always been an attractive calling card of Zhoucun. Recently, Zibo Daranfang Silk Group Co., Ltd., a silk textile enterprise in Zhoucun, collaborated with Haidailou Zhongshuge Library to launch silk scarves and handkerchiefs, printing the iconic image of Haidailou Library, a new emblematic place of Zibo, on traditional silk products. Thanks to their captivating design, affordable prices, and effective promotion, these products quickly became “bestsellers” highly appreciated by visitors from all over.
This trending product has recently seen a dramatic increase in sales. According to Zhang Xiaoguang, general manager of Daranfang, silk products are among the three most fashionable cultural elements in Zibo. Haidailou Library’s silk scarves and handkerchiefs are both affordable and easy to carry, making them ideal travel souvenirs for visitors. “We have significantly increased our inventory for this product, but it is still out of stock, both online and offline. Many people buy several at a time,” said Zhang Xiaoguang.
Zhiwei Zhai Restaurant, located in Zhoucun, specializes in commercial cuisine characterized by commercial cuisine that fuses northern and southern flavors, uses a wide variety of ingredients, offers a rich palette of flavors, and emphasizes on authenticity. For example, the dish “The Alliance of Pipe and Abalone” is inspired by a historical anecdote and cuts pipefish and abalone into the shape of chrysanthemums, then cooks them until They are almost cooked, before serving them in a boiling broth. Guests can enjoy delicious cuisine while discovering the rich culture of Qi. This approach has won the hearts of customers.
With the ancient trading town as the center, and focusing on creating 5A-level tourism areas, Zhoucun launched the Lu Shang demonstration project, aiming to continuously transform and improve the core area. New trends and emerging styles are constantly being introduced. The ancient trading town of Zhoucun has been designated as a provincial-level nighttime cultural and tourism cluster area.
“This guesthouse is really amazing, the decoration is full of ancient charm, the facilities are complete, and opening the window, you can see a lotus pond. Climbing the stairs to the terrace one can enjoy a magnificent view. And what’s more, the price is very affordable! » Zhao Shucong’s family, tourists from Jinan, visited Zhoucun, and after exploring the ancient trading town of Zhoucun, they stayed in a Lu-style luxury guesthouse in Hanjiawo Village of Nanjiao Town, reserved in advance. The comfortable environment delighted Zhao Shucong’s family.
In recent years, Hanjiawo Village has been strongly committed to the development of local, experience-oriented rural tourism. He focused on creating the Ink River Ecological Area, carefully arranging fountains, porous bridges, mid-lake kiosks, walking paths and rainbow slides, among other attractions. In addition, five vacant residential houses have been transformed into luxury Lu-style houses. During public holidays, the village welcomes nearly a thousand visitors a day, with an average monthly turnover exceeding 100,000 yuan.
