The month of October is known to be associated with the prevention and fight against breast cancer. This is why it is nicknamed “Pink October”.
Predilife comes back for you on the story of Pink October and the fight that surrounds it.
The first breast cancer screening awareness campaign took place in 1985. This action was led by theAmerican Cancer Society and the company Imperial Chemical Industries.
A few years later, in 1992, Evelyn Lauder, then senior vice-president of the Estée Lauder company, created in collaboration with Self Magazine the “Ruban Rose” association. This association aims to represent the fight of women against breast cancer.
The Estée Lauder company then distributes pink ribbons in its shops in New York. The color pink was chosen because it is a “feminine, soft, joyful color that evokes good health, everything that cancer is not”, according to the association. Breast Cancer Action.
The following year, in 1993, Evelyn Lauder once again showed her commitment to the cause of breast cancer and created ” The Breast Cancer Research Foundation which aims to support innovation in the field of clinical and genetic research.
On the French side, it was in 1994 that the Estée Lauder France group and Marie-Claire joined forces to create the association “Le Cancer du Sein, Parlons-en! “. In 2020, the association changes its name and opts for “Ruban Rose”.
In 2004, the “Pink Ribbon” prize was created to fund breast cancer research. In fifteen years, more than 3 million euros have been donated to research against breast cancer.
Since then, every year in October, information, awareness, dialogue and fight against breast cancer campaigns have been carried out: running races, fundraising, illumination of the Eiffel Tower… In 2020, Le Bon Marché even dedicates a space of 350m2 on the first floor of the store, from September 26 to October 31.
On the program: events, workshops and conferences to raise awareness about breast cancer. The plus: part of the profits from the products sold will be donated to the Ruban Rose association.
In France, October 2020 announces the 27th “Ruban Rose” information campaign for breast cancer screening.
Source : http://www.cancerdusein.org/association/historique
https://www.radiofrance.fr/actualite/octobre-rose-2020-la-campagne-de-lutte-contre-le-cancer-du-sein
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