Agencies
Ladies, ladies and gentlemen, You are now on a date with strength, excitement and fun, in the first football match in more than two months, which brings together Dortmund and Schalke 04.
With an introduction like that, and in different languages, millions and possibly billions will sit behind the screens, to follow the Ruhr derby, which takes place next Saturday, with the return of the Bundesliga Bundesliga, after a compulsory pause, to face the outbreak of the new Corona virus.
The Bundesliga will represent the lifeline of the global sports channels that have depended over the past few weeks on archival materials in light of the scarcity or absence of sporting events in the world.
One billion viewers ..
Karl-Heinz Rummenigge, CEO of Bayern Munich, holder of the competition and the current leader of the arrangement, expected record views of the tournament, and said: “With the German Bundesliga going to be the only one broadcast on television, I expect the number of viewers to reach one billion people.”
He stressed in statements to the German weekly “Sport Bild” that this historic event will be caused by the Bundesliga, the first major league competition in the world, to resume activity, adding: “We will receive great attention, which may highlight the whole country amid the crisis of the Corona virus.”
The Bundesliga matches will start next Saturday, with 6 games, the most important of which is Russia’s Dortmund and Schalke 04 in the Ruhr derby for the 26th round, which runs until Monday.
Move all matches ..
International channels are rushing in their attempts to attract fans by providing exceptional coverage for the Bundesliga matches.
It is expected that the famous British channel “BT Sport” will broadcast all the competition matches on the air, knowing that it is the exclusive carrier of the Bundesliga matches in the United Kingdom.
“BT” announced its intention to use its nine channels to broadcast all matches that will be held from 16 to 18 May on the air.
At least, one game will be transferred per week with “4K UHD” technology that provides the purest and best image.
Old stars ..
The British channel decided to use the old stars who had played in the German league to cover the competition, including Owen Hargreaves, former Bayern midfielder.
In the same way, the Brazilian Globo TV owned by the famous Globo media group will conduct dialogues with former stars who have played in the German competition, such as William the current Wolfsburg player and Bayern Munich striker Giovanni Albert, among others.
Fox Sports, the Bundesliga carrier in Brazil, has developed a Boss plan for lengthy studios, before and after matches.
Spanish interest
Channel “Movistar”, the famous carrier of the Spanish league meetings “La Liga” in Spain, will count on the Bundesliga to fill the footballing vacuum that afflicts the country that owns Barcelona and Real Madrid.
For his part, Adolfo Barbero, announcer of the Bundesliga encounters on the Spanish channel, spoke about the interest in the German league, saying: “I can say that I have not had such interest in the Bundesliga for 20 years.”
“Normally, people encourage Bayern and Prussia Dortmund or even Bayer Leverkusen, but now they’re looking for Fortuna Dusseldorf and Paderborn, it’s crazy,” he continued.
Euro Sport regrets
At a time when world channels are rushing to transfer the Bundesliga matches, the famous German “Euro Sport” channels will find themselves in trouble after they recently canceled their contract with the German League.
Rummenigge commented on the behavior of the famous channel, saying: “I am very sorry for the action of Euro Sport. I see it as inappropriate to terminate a contract in light of a crisis.”
Rummenigge expected that this act would harm the famous German channel in the future, saying: “Who will participate in such a channel in the future?”.
The channel, owned by the American media company, “Discovery”, adopted in its decision a clause in the contract that allows it to cancel the contract in force majeure.
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