Hisense today launched its “Live Bold” digital and retail campaign with its Paris Saint-Germain affiliate. The players Neymar Jr., Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe are in miniature form in the Hisense showroom and serve as guides to help customers make the purchase decision for a Hisense TV set or household appliance in a playful way.
Under the motto “Live Bold”, the campaign wants to focus on the details that are built into each of the brand’s products. In the campaign, some of the club’s top players demonstrate product features that make the difference in the everyday life of customers, Hisense emphasizes in a press release.
“We are very excited to launch our new, bold campaign with our partner Paris Saint-Germain,” said Candy Pang, Global General Marketing Manager of Hisense International. “By downsizing the players in the campaign, we’re allowing the products to be the heroes of the show while allowing the players to showcase our design and technology features in more detail. We want viewers to be able to easily see the benefits of the products and create a positive connection with the brand. “
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