Hisense Dominates Global TV Market with Unprecedented Growth and Innovation
In a remarkable achievement, Hisense has solidified its position as the world’s second best-selling TV brand for three consecutive years, a feat it describes as “unprecedented”. according to an AVC Revo report based on 2024 data, the company increased its shipments by 11.9% compared to 2023, contributing to a 14.06% share of the global TV market. This growth underscores Hisense’s commitment to innovation and strategic investments in the industry.
The brand’s success can be attributed to its aggressive sponsorship of major sporting events, including the UEFA EURO 2024 championship and partnerships with Formula 1’s Infiniti Red Bull and the Australian National Rugby League. These collaborations have not only boosted brand visibility but also driven consumer demand for its cutting-edge products.
Hisense has also cemented its dominance in the premium TV segment,notably in the 100-inch and above category,where it claims to be the “first brand” globally for the second consecutive year.This achievement highlights the company’s ability to cater to the growing demand for large-screen TVs. For those seeking more conventional sizes, models like the miniLED U9 in 75 inches remain popular and are available on Amazon.
Looking ahead to 2025, Hisense is set to unveil “revolutionary” new models, including the 116-inch TriChroma LED TV featuring “RGB Local Dimming” technology and the 136-inch 120Hz microLED 136MX, both of which were showcased at CES earlier this year. These innovations promise to redefine the viewing experience and further solidify Hisense’s position as a leader in the global TV market.
Key Highlights of Hisense’s 2024 Achievements
Table of Contents
| Metric | Details |
|—————————|—————————————————————————–|
| Global TV Market Share | 14.06% |
| Shipment Growth (2023-24) | 11.9% |
| 100-inch TV Dominance | Leading brand for two consecutive years |
| sponsorships | UEFA EURO 2024, Formula 1’s Infiniti Red Bull, Australian National Rugby League |
| 2025 Innovations | 116-inch TriChroma LED TV, 136-inch microLED 136MX |
Hisense’s journey from a trusted consumer electronics brand to a global powerhouse is a testament to its relentless pursuit of innovation and strategic market positioning. As the company continues to push boundaries, it remains a brand to watch in the ever-evolving TV industry.
Hisense Dominates Global TV Market with Unprecedented Growth and Innovation
In a remarkable achievement, hisense has solidified its position as the world’s second best-selling TV brand for three consecutive years. According to an AVC Revo report based on 2024 data, the company increased its shipments by 11.9% compared to 2023, contributing to a 14.06% share of the global TV market. This growth underscores Hisense’s commitment to innovation and strategic investments in the industry. In this exclusive interview, Senior Editor Sarah Thompson of World-Today-News.com sits down with Dr.michael Carter, a leading expert in consumer electronics, to discuss Hisense’s journey, its market dominance, and what the future holds for this global powerhouse.
Sarah Thompson: Dr. Carter, Hisense has achieved a 14.06% share of the global TV market, according to the latest AVC Revo report. What factors have contributed to this remarkable growth?
Dr. Michael Carter: Hisense’s growth is a result of a combination of strategic decisions and innovation. The company has consistently focused on delivering high-quality products at competitive prices. Thier shipment growth of 11.9% in 2023-24 is especially noteworthy, as it reflects strong consumer demand across various markets. Additionally, Hisense has made critically important investments in research and advancement, allowing them to stay ahead of industry trends and cater to evolving consumer preferences.
Dominance in the 100-inch TV Segment
Sarah Thompson: Hisense has been the leading brand in the 100-inch and above TV category for two consecutive years. Why has the company been so successful in this premium segment?
Dr. Michael Carter: The premium TV segment, particularly the 100-inch and above category, is a testament to Hisense’s ability to innovate and meet the demands of high-end consumers. Their focus on delivering exceptional picture quality, advanced technologies, and sleek designs has resonated well with customers. Additionally, the company’s commitment to affordability in this segment has disrupted the market, making large-screen TVs more accessible than ever before.
Strategic Sponsorships and Brand Visibility
Sarah Thompson: Hisense has aggressively sponsored major sporting events like UEFA EURO 2024 and partnered with Formula 1’s Infiniti Red Bull. How have these collaborations impacted the brand’s growth?
Dr.Michael Carter: Sponsorships and partnerships have played a crucial role in boosting Hisense’s global visibility. By associating with high-profile events like UEFA EURO 2024 and teams like Infiniti Red Bull, the brand has successfully positioned itself as a leader in innovation and performance. these collaborations not only enhance brand recognition but also create a strong emotional connection with consumers, driving demand for Hisense products.
Innovations on the Horizon
Sarah Thompson: Looking ahead to 2025, Hisense has announced some groundbreaking innovations, including the 116-inch TriChroma LED TV and the 136-inch microLED 136MX. What do these products signify for the future of Hisense?
Dr. Michael Carter: The 116-inch TriChroma LED TV and the 136-inch microLED 136MX are game-changers. These models showcase Hisense’s commitment to pushing the boundaries of technology. The TriChroma LED TV, with its RGB Local Dimming technology, promises unparalleled color accuracy, while the 136MX microLED TV offers a perfect blend of size and performance. These innovations not only cater to the growing demand for ultra-large screens but also reinforce Hisense’s position as a leader in the global TV market.
Concluding Thoughts
Sarah thompson: Dr. Carter, what are your final thoughts on Hisense’s journey and its future prospects?
Dr.Michael Carter: Hisense’s transformation from a trusted consumer electronics brand to a global powerhouse is truly remarkable. Their relentless focus on innovation, strategic market positioning, and consumer-centric approach have set them apart in a highly competitive industry. As they continue to unveil cutting-edge products and expand their global footprint, Hisense is undoubtedly a brand to watch. The future looks incredibly bright for this industry leader.
Thank you, Dr. Carter, for your insightful analysis. It’s clear that Hisense’s journey is a combination of innovation, strategy, and a deep understanding of consumer needs.