Hippopotamus Celebrates the 10th Rugby World Cup with a Major Marketing Operation

From September 7 to October 28, the French steakhouse franchise Hippopotamus is celebrating the 10th Rugby World Cup through a national cross-channel system and a theatrical presentation of restaurants. Focus on a major operation.

“Hippo makes his XV” : a vast marketing operation

As of September 7, the restaurants Hippopotamus will be dramatized, from the windows to the plates, in order to celebrate this 10th Rugby World Cup.

In addition, the brand will offer a menu dedicated to the sporting event, highlighting the great nations of Ovalie through selected pieces of meat : French sirloin flank steak, Irish Chuck Flap (“opening halves”), Maminha from Argentina, Irish tab, Australian Wagyu steak (“2nd line”), and finally French 1Kg beef rib, Sirloin 400G New Zealand (The “pillars”).

At the same time, five French and international rugby players will be brand ambassadors on Instagram on the occasion of an original and engaging contest.

Finally, the entire operation is supported by a plan de communication multi-canal large-scale on the major national radio stations as well as in a selection of podcasts, with a target of 25M contacts on a 35-49 year old target.

“Wherever there is rugby, there is good meat! »

“Wherever there is rugby, there is good meat! It was therefore inevitable for Hippopotamus to surf this World Cup, engaging both customers and in-house teams. The opportunity to also reconnect with its strong DNA on meat expertise and on common values: passion for the profession, commitment of the teams, strength of the collective, etc… In a logic of innovation, this activation also plays a role “of ‘meat education’ by introducing our customers to a wide range of meats from around the world, including some cuts that have never been seen before in France (chuck flap, maminha)! In the end, a very beautiful and daring operation which will develop both our image and our traffic”concludes Elodie Douville, Directrice Marketing Hippopotamus.

So if you want open a French steakhouse restaurant with a dynamic brand engaged in large-scale marketing operations, go to the Hippopotamus franchise file to find out more.