Shanghai (ots/PRNewswire) – HiPhi, Human Horizons’ premium brand for intelligent fully electric vehicles, has received the exclusive naming rights for the popular Spartan Race 2021 in China. The strategic partnership aims to help people push their limits and aims to set a precedent for the relationship between prestigious sporting events and vehicle brands, bringing the two players closer together through promotional events and a series of collaborative branding activities.
The Spartan Race is a world famous obstacle course race. The events, founded in 2007, are now held in over 30 countries and several million participants have already taken part in the strenuous combination of marathon and obstacle course. The Spartan Events were originally founded with the intention of providing an accessible but difficult athletic race to a wide audience, but have now evolved into a spiritual symbol of a healthy lifestyle and active lifestyle.
With regard to the partnership, Human Horizons and HiPhi founder Ding Lei said: “The strategic collaboration between HiPhi and the Spartan Race is about much more than just naming rights. The aim is to help people achieve the best of themselves getting out of it is also important to us as a company. The partnership is an opportunity for us to take on a challenge ourselves and to show the world our unbending strength of mind. “
To further deepen the partnership, the Spartan Race is offering an exclusive “Aim High Training Course” for HiPhi X customers. The course covers the skills and methods of daily training and provides information about the race as well as a fitness training camp. The participants with the best results are invited to the Spartan Race and together form the HiPhi team. The two brands have also teamed up to organize the “HiPhi Children’s Race”, which offers little fighters the opportunity to surpass themselves.
Human Horizons’ HiPhi X Super SUV is slated to hit the market across China in the course of 2021 and be present at all events. The vehicle will not only be available as an escort vehicle for the event, but will also be used as an intelligent companion for the athletes to help them keep going and outdo themselves.
Information about the Spartan Race
The Spartan Race was launched in 2007 as a brand for outdoor obstacle racing and is reminiscent of the ancient fighters of the Greek city of Sparta. Today more than 300 Spartan Race events are held in more than 30 countries around the world each year, with a total of more than 10 million visitors. Since Spartan Warriors was founded in 2016 by the operating company, the Shengli family, in China, the event has enjoyed great popularity with both top athletes and amateurs. More and more amateurs are taking on the sporting challenge of the Spartan Race, which is why it is no longer just a stage for professional athletes. From 2016 to 2020, a total of 84 Spartan Race weekend events took place in China with over half a million participants.
Information on HiPhi
HiPhi is a premium brand created by Human Horizons and further developed by its users. HiPhi X is an electric vehicle with a lightweight aluminum-steel hybrid construction and sustainable vegetable leathers and recyclable materials that underline the sustainable character of Human Horizons EV products.
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Inquiries & contact:
Cherrie Rao
+86-186-1073-5510
Cherrie_Rao@hiphi.com
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