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High-speed internet, mobile apps, online payments: how betting companies have influenced the digitalization of Africa

The digitalization of each region of the world is taking its own course. In some regions, IT companies were the driving force behind the transition from analog to digital technologies, in others – online services, but in Africa this role fell to betting companies. In the absence of modern banking infrastructure, it was bookmakers who began promoting mobile payments. The growing use of mobile applications for betting, gambling and related payments has prompted telecommunications companies to develop mobile internet and financial services. Other players in the digital market followed them.

Sports betting and gambling were already very popular in ancient Egypt. With the emergence of the first large betting companies, gambling became more regulated, more predictable and safer.

Having become major players in the global economy, bookmakers have begun to have a notable impact on the development of many sectors of modern life. They have literally become the engine of technological progress and digitalization of Africa, developing and popularizing several key areas at once:

Mobile technology and internet accessibility

Since modern betting and online gambling is simply impossible without a quality internet connection, bookmakers have made special efforts in this area. After all, how can you make money online if you don’t have fast, reliable access?

Gradually, the volume of betting via mobile devices in Africa has come to the forefront, surpassing all other methods. Bookmakers have responded by developing even less resource-intensive, lighter and more sophisticated mobile betting applications.

Sports betting with live broadcasts and online gambling have generated so much traffic that telecommunications companies have had to expand their networks in Africa more aggressively, offering their customers high quality networks and attractive prices.

Financial inclusion and digital payments

The availability of modern infrastructure allows telecommunications operators to implement not only traditional services (audio/video communication, internet), but also financial solutions.

This is why the three largest mobile payment services in Africa were launched not by banks, but by the telecommunications industry. These are M-Pesa from Vodafone and Safaricom, MTN Mobile Money (MoMo) from the MTN group and Orange Money from Orange SA

The alliance between operators and bookmakers gives rise to advantageous offers for customers. In particular, the 1xBet betting company often offers promotions with cash cashbacks when depositing funds into the game account using one or more payment systems.

Technological training and new jobs

The economic activity of “digital” companies leads to an increase in jobs for skilled labor. Africans have new job opportunities in software development, data analysis and customer support.

Furthermore, learning new technologies strengthens the digital skills and income of young Africans, who have long known how to make money online.

Supporting digital entrepreneurship

Affiliate marketing is one of the most popular areas of online business and its development is actively stimulated by bookmakers. Thanks to this support, there are many Internet entrepreneurs in Africa who know exactly how to make money online for free.

Thanks to affiliate marketing, owners of news sites, blogs, YouTube channels, pages on social networks or groups in messengers can increase their income by simply redirecting traffic to partner sites. At the same time, they are guaranteed to be paid on time and benefit from technical support from the bookmaker.

Programme d’affiliation 1xPartners

According to SiGMA, IGA, SBC, SEA and other authoritative expert organizations, 1xBet’s 1xPartners is one of the best affiliate programs in the sports betting and gambling industry.

The main advantages of 1xPartners are:

  • generous bonuses for new affiliates
  • a high conversion rate – up to 40% of players make their first deposit
  • up to 40% lifetime commission for each referred player
  • RevShare, CPA and hybrid partnership models
  • commission payments via 200+ financial methods
  • strong affiliate management support

Within 1xPartnersaffiliate income is not limited – the amount of commission depends only on the number of players brought to the 1xBet platform. Therefore, cooperation with 1xPartners is the best answer to the question of how to make money from home.

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