On July 7, the first HeyLED movie screen with independent intellectual property rights in South China, the “Jinsheng Yuzhen Art Treasure”, was successfully lit up in the Leshan Theater (Hall 2) of the Jinsheng Jinyi Cinema in Joy Hui, Whampoa, Guangzhou. This viewing will be sponsored by Guangzhou Film Association and Guangzhou Performance Film Co., Ltd.
Watch the film live.Photo provided by the organizer
According to reports, the screen of Leshan Theater is the first domestically produced 10-meter movie screen that has passed the Hollywood DCI certification introduced in South China, and the first domestically produced digital movie projection system that has been successfully exported overseas. It uses active light-emitting display technology instead of passive projection reflection, which has natural brightness advantages and anti-interference, high color reproduction, and contrast ratio has increased by more than 100 times compared with traditional white screens. accessible virtual space.
“More and more domestic LED movie playback systems are being applied, bringing different audio-visual experiences to the audience.” Gao Wufeng, a senior engineer at the China Film Research Institute, said: “We look forward to more applications of film technology with China’s independent intellectual property rights. to the cinema.”
Zhang Ruilin, the former manager of Jinsheng Cinema, said that he was very happy to see that Jinsheng Cinema was restarted in another place today, and it still retained its original light and shadow imprint. He hoped that the “New Jinsheng” can inherit and carry forward its excellent brand management in the future. Level and high-quality service level, started the “Jinsheng” brand.
It is reported that “New Golden Sound”, as a time-honored movie theater with both historical background and a sense of the times, joins hands with HeyLED to use technology to empower new vitality, provide audiences with unique cultural services and brand-new audio-visual feasts, and provide a wider range of opportunities for film art. It also lays a solid foundation for the continuous inheritance, development and innovation of time-honored cinema brands. (Zhou Rui) Return to Sohu to see more
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