1,900 square meters divided into 15 thematic areas and distributed over three floors make this flagship de Harry Potter a OMG In all rules. Fans of the saga can never have enough, and this huge store is one more demonstration of it.
It will open its doors to the public on June 3 and we are looking forward to putting on our cape and touring each of its corners as if we were in the middle of Diagon Alley, only this time we will be next to the Flatiron building.
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We will not have to cross platform 9 and ¾, but take a plane to New York, 935 Broadway. It will have the largest collection of Harry Potter products and Fantastic Animals and we will find everything from the character wands to chocolate frogs through capes, clothing and any Hogwarts-worthy object you can imagine, as well as personalized products such as an engraved journal or your own (and unique) wand.
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But the store is much more, since It is set and cared for to the smallest detail, and the first photos we have show it. A phoenix flying on the ceiling, an interactive wand table in which to test your spells, enchanted keys distributed by the store that will reveal exclusive content from the movies thanks to the application of Harry Potter Fan Club, and a long list of surprises for all who visit it.
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In addition, Warner has launched two immersive virtual reality experiences in multiplayer format in the store: Chaos at Hogwarts and Wizards Take Flight, two games designed to stop anyone feeling like a muggle.
I’m already dusting off my Gryffindor cape because this inauguration will undoubtedly be a unique moment worth experiencing in the first person.
Photos | Harry Potter New York
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