AvD and Kia Germany Join Forces for “Hero of the Road” Campaign
The Automobile Club of Germany (AvD) and Kia Germany have announced their collaboration in the “Hero of the Road” campaign. This joint effort aims to recognize and honor selfless individuals who have saved lives or minimized the consequences of accidents through their exemplary actions. The campaign is being supported by the renowned magazine, Auto Road Traffic.
For over a decade, the AvD campaign in Germany has been acknowledging individuals who have gone above and beyond to protect and save human lives on the road. At the end of each year, a jury, which now includes representatives from Kia and Auto Road Traffic, selects the “Hero” or “Heroine of the Year” from the monthly winners.
Kia’s involvement in the campaign comes through its Kia Flex subscription service, which allows customers to subscribe to new cars at an all-inclusive rate for a specific period. As part of this support, the “Road Hero 2022” winner, Stefan Rittger from Burglengenfeld, will receive a Kia Stonic for six months, along with a fuel allowance of 250 euros per month. Rittger, an elementary school teacher, prevented a serious accident with his courageous intervention during a bus ride to a school camp.
In the upcoming year, all “Heroes of the Month 2023” will be rewarded with a Kia Sportage plug-in hybrid for two weeks, in addition to fuel costs of 250 euros per award. Furthermore, the “Road Hero 2023” selected at the end of the year will be granted a Kia Niro EV for 12 months, along with a Kia Charge charging card that includes a charging budget of 250 euros per month.
The collaboration between AvD and Kia Germany in the “Hero of the Road” campaign aims to highlight and appreciate the selfless acts of individuals who have made a significant impact on road safety. By recognizing these heroes, the campaign hopes to inspire others to follow their example and contribute to a safer and more responsible road environment.
The search for the next “Hero of the Month” has already begun, and the campaign encourages individuals to nominate deserving candidates who have demonstrated exceptional bravery and selflessness on the road. With the support of Kia Germany and the backing of Auto Road Traffic, the “Hero of the Road” campaign is set to make a lasting impact in promoting road safety and recognizing the unsung heroes among us.
What role does Kia Germany play in partnering with the AvD to amplify the reach and impact of the campaign
Above and beyond to assist others during road incidents. By partnering with Kia Germany, the campaign hopes to amplify its reach and impact.
The “Hero of the Road” campaign seeks to shed light on the unsung heroes of the road who have exhibited exceptional bravery, quick thinking, and resourcefulness in dangerous situations. These individuals have made a significant difference in saving lives or mitigating the severity of accidents through their courageous actions.
Kia Germany is joining forces with the AvD to bring attention to these remarkable individuals and their heroic deeds. As one of the leading automobile manufacturers, Kia Germany aims to not only celebrate these unsung heroes but also inspire others to act selflessly and responsibly on the road.
Auto Road Traffic, a renowned publication in the automotive industry, is also supporting this initiative. Through their collaboration, the campaign hopes to raise awareness about the importance of road safety and the impact individuals can make in critical situations.
The “Hero of the Road” campaign will have a wide range of activities and events to honor these exceptional individuals. From sharing their inspiring stories to organizing award ceremonies, the campaign will highlight their heroic efforts and provide a platform to recognize their contributions.
By acknowledging and celebrating the heroes of the road, the AvD and Kia Germany hope to create a ripple effect that encourages more people to be vigilant, compassionate, and proactive in road incidents. Through this joint undertaking, they aspire to foster a safer, more conscious driving culture in Germany and beyond.
