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Over the past 15 years, Apple has experienced continued strong business growth. The iPhone, iPad and Mac have been favorites with IT professionals and end users alike. Thinking about business trends for the next 15 years, I think Apple is poised to take even more market share.
About Apple @ Work: Bradley Chambers has managed a corporate IT network since 2009. With his experience in the deployment and management of firewalls, switches, mobile device management system, Wi-Fi network, company, hundreds of Macs and hundreds of iPads, Bradley will highlight the ways that Apple’s IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of the IT management and ways in which Apple could improve its products for IT services.
One of the trends that have become popular among corporate clients is buying ecosystems. Companies often don’t want to build things, but rather buy things. Instead of building Wi-Fi from scratch, they’re buying a platform that can grow as they expand. Instead of hoping that their switches can grow in the future, they choose a platform that allows them to manage all of their switches from a single portal. Instead of building their own CRM tool, they buy a standard tool that is well maintained and supported. For their data, applications, and hardware, it’s rare that someone chooses to build today, that they buy. They buy solutions instead of buying parts of a solution that they have to maintain and develop in-house. This trend works in favor of Apple because they have the most complete and developed ecosystem compared to Android and Windows.
Where is Microsoft’s mobile strategy?
Considering that smartphones are the biggest computing market, it still amazes me that Windows does not exist as software for smartphones. It did, for a while, and it was good. The problem is, no one bought it (ironically, the same problem Apple had before).
I still think Microsoft should have stuck with Windows Phone to have a strong ecosystem for business. When companies look at their tech stack for their employees, it makes a lot more sense to choose a platform that covers laptops and mobiles rather than choosing one platform for mobiles and one for desktops. Yes, I’m familiar with the Surface Duo, but I’m talking about Windows running on a mobile device, not a Microsoft phone with Android.
Even if Microsoft Phone had a 5% market share, it could help boost Surface laptops as businesses buy across the ecosystem.
Why Apple is Ready for Strong and Continuing Business Growth
For the same reason, I think Microsoft should have stayed with Windows Phone, I think Apple is going to become the default choice for businesses over the next 15 years.
The success of the iPhone does not need to be rehashed. This is the default phone for most corporate deployments. Apple has designed a phone that people love to use, but easy for IT to secure and manage thanks to Apple’s well-developed MDM technology.
The success of Apple Silicon has made Apple even more beautiful in the eyes of IT purchasing teams. It’s affordable, has a long battery life, is very secure, and super fast. Apple M1 laptops tick all the boxes to be the perfect corporate wholesale buy. Even the standard models are fast enough for the vast majority of employees.
The iPad continues to provide the third step in Apple’s corporate strategy. For employees working in the field, it’s an easy way to access company data, access your email, and a desktop-like computing environment in a more streamlined device. With new technology coming in iPadOS 15 and macOS Monterey, it will be an even better experience if you use multiple Apple products.
Of course, the hardware is only part of the experience. macOS, iOS, and iPadOS are in extremely healthy places and deliver a great and secure employee experience.
Mobile device management is the icing on the cake
Aside from all the good hardware and software reasons why IT teams prefer Apple over employees, the “icing on the cake” is the robust management tools Apple has designed for MDM vendors to partner with. .
With great MDM, IT organizations don’t have to choose between great hardware and software and a powerful management and compliance tool. They get both with Apple. With Security Endpoint technology for macOS, Apple enables employees to have a great Apple experience while IT can bring everything into compliance. Even for businesses that don’t add extra protection, Apple’s and iOS built-in macOS tools allow for a secure environment while maintaining a great experience.
Conclusion on why Apple will continue to grow in the business
Apple will continue to grow in the business and gain desktop market share from Microsoft for three reasons:
A complete ecosystem A great employee experience A secure environment for IT
When choosing Apple, IT teams can deploy a single vendor and manage all of their devices from a single console. There has never been a better time to use Apple products at work or be responsible for their management. There’s a reason every Fortune 500 company uses Apple products today, and these are just a few of the reasons.
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