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Here’s the swimsuit color to wear this summer to show off your tan on the beach

The month of July is already over and the new school year is fast approaching. For the French, the summer break are not yet completely over. While some have booked their holidays for the month of July, others are keeping August to go to the seaside and enjoy the sun. This period is therefore necessarily ideal for finding a beautiful swimsuit.

This year’s swimwear trends may not seem fundamentally different from previous years. However, a few specific trends have clearly emerged since last spring. Logo swimsuits,
the striped bikinileopard print swimsuits, cut outs and tie & dye are among the most sought-after pieces. But the must-have trend of the year involves a much more unexpected style.

This swimsuit trend is one of the most popular in 2024

The year 2024 has seen the arrival of some original styles in fashion, which would have once been considered vulgar. This is typically the case of the Red colorof the leopard patterns and some
zebra prints. Although it is more specific, the swimsuit segment has not been spared by these novelties in fashion.

Therefore the golden color has appeared on some swimsuits this summer.
Calzedonia has been one of the brands that has invested the most in this original style. But it is far from being the only brand to have adopted this surprising shade.
MyTheresa, Calarena et
Luisaviaroma are some examples of brands that have embarked on this extravagant look.

Photo credit: MyTheresa A gold bikini from the brand MyTheresa

The gold swimsuit is the most unexpected fashion trend of the year

Several models and stars have been spotted wearing gold swimsuits in recent months. This is particularly the case for
Chloe Lecareux and of Jasmine
Tookes
. More precisely, the gold-colored swimsuit was first launched last year. Two well-known models highlighted it: Kim
Kardashian
et Kylie Jenner.

Now, the golden swimsuit has established itself as one of the big trends of this summer. While it may seem unexpected, it is not so surprising either. Golden and silver hues have indeed invaded the collections of the most prominent brands. Gold-colored sneakers even saw the light of day last year, and several sandal manufacturers have launched gold or silver versions in 2024.

A perfect swimsuit color to show off your tan

The gold color is often favored on clothing because of its aspect original et visible. For fashionistas looking for a little extravagance, this is the perfect shade. The same goes for outfits or shoes from silver color. On the other hand, for the swimsuit, the gold shade can have a very different function.

Dolce & Gabbana's golden swimsuit

Photo credit: 24S Dolce & Gabbana’s golden swimsuit

Sure, you won’t go unnoticed on a beach wearing a gold swimsuit. But in addition, this color can have the effect of highlighting your tan. Besides, this type of jersey goes well with the darker or tanned skinas Kim Kardashian aptly demonstrated last year.

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