Displaced Apple!
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Competition in the smartphone market has intensified. According to the second quarter figures of 2021 announced by the market research organization Canalys, Chinese Xiaomi has surpassed the US Apple. Having grown by 83 percent in the last year, Xiaomi surpassed Apple and placed second in the market for the first time in its history.
Global smartphone market in the second quarter of this year Samsung While Xiaomi is in the first place with a share of 19 percent, Xiaomi is the second with 17 percent, Apple ranked third with 14 percent. After these three brands in the market, Oppo and Vivo, the other leading brands of China, took the 4th and 5th places with their 10% market share.
ONE STEP CLOSER TO SAMSUNG [GÜNCEL PAZAR PAYLARI]
Brand | 2021-2Q Market Share | Annual Growth |
Samsung | 19% | 15% |
Xiaomi | 17% | 83% |
Apple | 14% | 1% |
Oppo | 10% | 28% |
Vivo | 10% | 27% |
Looking at the annual growth rates, among these 5 brands, Xiaomi was the first with 83 percent, Oppo was the second with 28 percent, and Vivo was the third with 27 percent. While Samsung’s annual growth was determined as 15 percent, this rate remained at 1 percent in Apple.