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This was conveyed by director Ernest Prakasa in a series of Sinema Workshop activities, part of the Samsung Galaxy Movie Studio 2020 (GMS 2020) event in collaboration with the Indonesian Film Festival (FFI).
Ernest said that promoting films must be in line with filmmaking. “Starting from the pre-production stage to post-production,” he said.
Movie director Check the Shop Next door, Ngenest The Movie, and Difficult Signal That said, the film promotion strategy must be planned in such a way. “So as to get the right and good target market too,” he added.
Social media promotion, Ernest said, can be explored in the content and in the most creative way possible. “Communicating digitally can happen faster and live. The important thing is that the concept must be planned well from the start, “he explained.
After participating in a series of workshops, the ten GMS 2020 finalists will indeed make a video like a movie using the Samsung Galaxy Note20 Ultra.
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The ten works will be uploaded on Samsung Indonesia’s social media accounts. The 4 best winners were selected by the judges Yandy Laurens, Nia Dinata and Dian Sastrowardoyo.
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