HEMA fans throw themselves into the million-dollar dance

Become co-owner of HEMA for ten euros. A crowdfunding campaign should save the retail company, which evokes sentimental feelings among many Dutch people, and avert a takeover by an anonymous international hedge fund.

That is the goal of ‘The Only Dutch Alternative’ (HENA), a sequel to the ‘WeLoveHema’ and ‘HouDeHema’ initiatives. “We want to prevent Hema from falling back into the hands of the next loveless investor who just wants to get money out of it,” said PvdA MP Mei Li Vos. She is one of the initiators of the citizens’ initiative. “The interests of employees and customers must come back to the fore.”

But do the decade members have any chance at all in the current million-dollar dance?

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