The German company HelloFresh, specializing in meal kits, continued to grow in 2022, with a new turnover record, at 7.6 billion euros, an increase of 27%, she said. announced Tuesday.
HelloFresh reported strong revenue growth of 27% year-over-year. The company reached a new revenue record of 7.6 billion euros, compared to 6.0 billion euros in 2021. “Despite the macroeconomic challenges”, the company has thus “taken a new step in her story,” she rejoices.
The company reports adjusted ebitda of 477 million euros for the 2022 financial year, compared to 528 million euros a year earlier, claiming to continue to “outperform competing e-commerce companies globally” .
Rise in orders
During 2022, HelloFresh customer loyalty remained at a very high level, “with a high average number of orders and a continuous increase in the average value per order”, specifies the group.
Average value per order increased 10% at constant currency in fiscal 2022 and 12% in the fourth quarter of 2022. also ordered more products at additional costs,” HelloFresh analysis.
As the company’s numbers in the first half of 2023 “contrast with the strong results achieved during the pandemic”, HelloFresh has lowered its growth forecast for fiscal year 2023, with indicative revenue growth of 2% to 10% at constant exchange rates and an EBITDA of €460 million to €540 million for the 2023 financial year.
