Call for a spontaneous barbecue party: with the Heinz BBQ box and Gorillas fast delivery, it should be organized in 10 minutes.
If you want to organize a barbecue party spontaneously according to the weather and mood, you now have the chance, according to Heinz and Gorillas, to get started within 10 minutes? The sauce specialist and the delivery service have jointly launched the BBQ box.
Each barbeque box contains: disposable grill, matches, sausages, baguette rolls, Heinz sauces and a reusable delivery bag so that all leftovers can be taken with you. Vegetarians get veggie sausages.
Heinz’s summer campaign with gorillas is limited. Since June 25th, the boxes can be ordered via the delivery service that has just started in this country. Deliveries are made – while stocks last – to Gorillas locations in Berlin, Cologne, Düsseldorf, Frankfurt, Hamburg, Munich, Stuttgart, Nuremberg, Leipzig, Dresden and Bremen. The boxes are each equipped for two people and cost 15 euros each.
Daphne van Schie, E-Commerce Lead Kraft Heinz on the cooperation: “The cooperation with Gorillas is a good example of that Omnichannel strategy that we have in mind for our brands at Kraft Heinz. We want to make all possible channels available to our customers and fans. Heinz is a traditional brand and we have been around for more than 150 years. Innovation is in our DNA. The collaboration with gorillas and this summer campaign fits our brand. “
The delivery service Gorillas is one of the pioneers of “immediate delivery”. Food should be with the customer within 10 minutes. According to its own statement, the Berlin start-up is one of the fastest growing young companies in Europe and has already expanded into other countries. –
