Because listening is a power, Europe 1 invites you to pay attention to smiles, tears, little stories and the Big Story… In short, to others! To do this, the radio station unveils a new poster campaign, sober but effective, called “The power of listening”.
“The power of listening” : the new Europe 1 campaign
This week, Europe 1 unveiled a new campaign on its website, with the slogan: ” To listen “. A speech that is part of the continuity of the campaign “Listen to the world change”, With l’Romance agency. However, news images have given way to faces of men and women, of all ages, amused, pensive or intrigued. These posters in black and white, also highlight sentences that are impactful, inclusive and open to discussion.
“Listen to what we did not know, what we knew too well, the revolt of nature, the nature of revolts. “
It seems appropriate to specify that the station signed the strongest progression of the radio market this summer. Thus, with 2,401,000 daily listeners, Europe 1 has gained 84,000 listeners in one year! A progression which confirms and reinforces its rise in power, its editorial strategy but also its communication strategy.
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