The most important challenges in healthcare marketing
Healthcare companies today face many challenges that will determine the future of healthcare marketing:
1) Changed information behavior:
• Customers are increasingly using online platforms such as Google and YouTube to obtain information.
• You expect medical information to be accessible at any time and in a personalized manner via digital channels (websites, social media, doctor portals).
2) Increasing competitive pressure:
• The competition for the target group’s attention is becoming ever greater.
• Only those who provide relevant content with added value score points with the target group.
3) Digitalization and artificial intelligence:
• Digital channels must be used to make targeted contact with the target group.
• The interaction data such as clicks and website visits must be analyzed to make informed decisions and automate processes.
• In many places there is uncertainty about how generative AI can be integrated into work processes.
4) Implementation of Omnichannel and Hybrid Sales:
• Many companies would like to link online and offline channels more closely, but don’t know how.
• The needs of the target audience must be truly understood and placed at the center of messaging
Innovative strategies for the healthcare market
Given these serious challenges in the healthcare market, it is essential for companies to rethink their marketing and sales strategies.
Three strategic approaches play a central role:
Digital Marketing:
• Targeted digital measures strengthen sales and marketing.
• Data-driven decisions evaluate the effectiveness of marketing campaigns in real time, enable adjustments and make success measurable.
Innovative engagement strategies:
• Artificial intelligence, patient centricity and beyond-the-pill approaches are important healthcare marketing trends and should be leveraged.
• Remote sales techniques and e-detailing expand reach and increase efficiency.
• Digital patient records ensure seamless patient care and communication.
Omnichannel strategies:
• A stronger connection between online and offline channels creates a consistent and personalized customer experience across all touchpoints.
• Aligning marketing and sales activities with the specific needs of the target group achieves higher engagement rates.
The strategies mentioned enable healthcare companies to react to current market changes and proactively improve their competitive situation. At the same time, the implementation of these approaches is often accompanied by a profound change in the company organization.
In order to successfully master this process, many companies rely on the expertise of specialized healthcare marketing agencies. The key here is making the right choice – because not all healthcare agencies are the same.
While classic agencies primarily rely on conventional methods, strategic change requires a clear innovation approach. The healthcare marketing agency BrainersHub shows what this can look like in practice.
Brainershub – healthcare marketing agency with an innovation hub approach
As an innovative healthcare agency, BrainersHub has recognized that traditional marketing and sales approaches in the healthcare sector no longer meet today’s dynamic market challenges. To close this gap, BrainersHub relies on a specialized innovation hub approach.
The approach makes it possible to work closely with customers and develop tailored solutions and innovative engagement concepts that meet the specific challenges and individual strengths of each company.
How does BrainersHub’s innovation hub approach work?
Trends and market developments at a glance:
As an innovation hub, BrainersHub continuously identifies trends and market developments in order to always be two steps ahead. Innovative engagement concepts and solutions are developed that not only overcome current challenges, but also actively design future-oriented approaches.
Specialization on individual needs:
By working closely with clients in the healthcare sector, BrainersHub understands the complex requirements that accompany strategic change. Companies are supported gradually and sustainably on their transformation journey, with a particular focus on the individual goals and strengths of each company.
Combination of healthcare expertise and innovation management:
BrainersHub combines over 20 years of experience in the healthcare market with modern innovation management. This is done by cross-functional teams with experts from the areas of pharmaceuticals, medtech and clinical marketing as well as specialists in digital, performance and omnichannel marketing.
Strategic and practical implementation from a single source:
BrainersHub’s approach goes beyond mere advice. The healthcare agency supports its customers from strategic conception through planning to practical implementation. Care is taken to ensure that all measures are not only innovative, but also implementable and build on the strengths of the respective customer.
Partnership at eye level:
BrainersHub attaches great importance to collaboration in which customers and healthcare agencies act as partners on an equal footing. This ensures that innovations are broken down into actionable steps that are directly tailored to customers’ needs and strengths. The integration of the customer’s team into the entire process is crucial in order to minimize fears and maximize acceptance.
Through this comprehensive approach, BrainersHub, as a healthcare agency, ensures that the strategies implemented are not only theoretically sound but also effective in practice. Healthcare companies can adapt flexibly to changing market conditions and pick up on trends and market developments at an early stage. At the same time, the course is laid for sustainable organizational development.
Find out more about trends and innovation strategies in the healthcare market
Whether omnichannel, digital healthcare marketing or customer centricity – as a healthcare agency, BrainersHub offers exciting content on numerous trends and healthcare topics:
BrainBites:
As part of the video series, experts from various areas of the healthcare market explain the implementation of omnichannel marketing using practical examples.
Expert content:
In exciting articles and white papers, BrainersHub offers in-depth insights into current healthcare topics – with numerous practical examples and concrete tips for implementation.
