After humans, will animals, in turn, wear “wearables” en masse. This is the conviction of certain “Pet Tech” start-ups who have developed connected objects that allow animals to always be kept under control.
In Europe, one of the market pioneers is the Austrian Tractive, which claims to have sold more than 500,000 devices since its creation by former Amazon (Michael Hurnaus) and Runtastic (Florian Gschwandtner).
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