Head of Digital Marketing role in a global asset manager.
Our client is an entrepreneurial global asset manager with a successful range of active funds across fixed income, equities and alternatives. They are seeking to hire a newly created Head of Digital Marketing role, to define and deliver a digital marketing strategy to raise the visibility of their funds and help drive sales and client retention.
This role will be a mix of idea/strategy generation and hands-on delivery. Key responsibilities include; leading a high profile project to upgrade and refresh their web presence, building a seamless digital experience for clients across both institutional and wholesale channels, developing a social media strategy, managing digital content generation, working closely with senior management to agree digital priorities, creating high impact digital campaigns, measurement of key metrics on engagement, analytics and ROI and building relationships with internal stakeholders and external vendors.
The successful candidate will be a self-starter, possess a strong digital marketing background, asset management experience, a passion for digital technology and future trends, commercially astute, good knowledge of investment products and regulatory requirements, excellent communication, stakeholder management and project management skills and the ability to prioritise and deliver multiple cross functional projects and initiatives in a pressurised environment.
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