He didn’t care about clothes, yet Metejoor is now releasing his own collection: “But they are not new Coco Chanels, but merchandise 2.0” | BV

BVNo BV that resists the lure of its own clothing line. While Nora Gharib’s is just on the shelves at ZEB, Metejoor’s will appear next week at e5. “As if it has to be social to release a clothing line, which is why I hesitated for a while,” says Metejoor, who eventually gave in. “Because how great is it to see fans standing in front of the stage in your own clothes?!” But how closely are the private companies involved in those collections, and what are the implications? Fashion experts and designer companies explain the hype.