On the occasion of the Federal Government’s Digital Summit, the German Trade Association (HDE) reiterated the importance of a nationwide digitalization strategy in a 10-point plan in order to strengthen the innovative power of retail.
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Next to one low-bureaucracy regulation of artificial intelligence (AI) and the Promoting AI technologies It is also necessary to create fair competitive conditions in international online trade.
“As the third largest economic sector in the country, retail is dependent on a functioning digitalization strategy. It takes a real technology and Innovationsoffensive in Germany and Europe,” says Stephan Tromp, deputy HDE managing director. In its 10-point plan for the digitalization of retail, the HDE advocates: Framework of European AI regulation not to create excessive new regulations, especially with regard to the proposal for a directive on AI liability. The association also advocates for a uniform and low-bureaucracy implementation of the AI Act in Germany and the EU. “There should not be a regulatory patchwork. Otherwise it will happen unnecessary legal uncertainties and barriers to innovation for retailers,” emphasizes Tromp.
The HDE sees great potential for AI technologies in retail. “AI can… Optimization of operational processes in trading companies contribute, whether in warehouse logistics or in customer interaction,” Tromp continued. In order to support small and medium-sized companies in particular in integrating AI, targeted funding programs are needed. He also has to Access to innovative technologies how augmented reality, virtual reality and 3D printing are simplified for retailers. “A strong, comprehensive digital infrastructure is the basis for this,” said Tromp. In order to make digital innovations accessible to all companies, broadband and mobile networks would have to be expanded across the board.
In its 10-point plan, the HDE also emphasizes the importance of ensuring fair competition conditions and consumer protection in international online trade. “The same rules must apply to everyone. International online providers from third countries are no longer allowed to operate outside existing European regulations,” continued Tromp. In order to effectively protect consumers from illegal content, fraud and disinformation, the consistent enforcement of regulations such as the EU’s Digital Services Act (DSA). The DSA creates clear responsibilities for platforms and ensures fair competitive conditions in digital trade. (HDE)
