A Warner Bros. Discovery increased the monthly price of HBO Max for the first time since its launch over two years ago. As disclosed by Varietythe change takes place only in USA.
Starting Thursday, the price of an ad-free monthly subscription to HBO Max in the US will increase from US$ 14,99 for US$ 15,99 (plus applicable taxes), an increase of almost 7%.
“This one dollar price increase will allow us to continue investing in providing even more culture-defining programming and improving the customer experience for all users.”, the company said in a statement.
The price increase comes when Warner Bros. Discovery, formed by Discovery’s acquisition of WarnerMedia in 2022, has made a series of content cuts aimed at reducing expenses. Among them: HBO Max has eliminated several exclusive movie titles and original series and this year the giant will announce the new streaming service that should unite HBO Max with Discovery +.
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