HBO Max and Moët Hennessy USA join forces to create fresh and engaging home entertainment experiences. How? ‘Or’ What ? By associating certain Max Original series with emblematic Moët Hennessy brands. The streaming service of WarnerMedia and the leader in luxury wines and spirits, thus sign the first multi-brand partnership.
“We are proud to be the first company to create a multi-brand partnership with HBO Max at a time when ‘home’ has grown in importance. “ – Chad Stubbs, SVP Consumer Connections for Moët Hennessy USA
“This partnership has something for everyone, and we look forward to the reactions of the fans. “ – Pia Barlow, Vice President Marketing for HBO Max
HBO Max and Moët Hennessy mix food and drink ideas with latest series for immersive experience
Max Original lovers and connoisseurs of cocktails can visit the site www.moethennessyxhbomax.com to discover unique ways to create immersive home experiences. Among them, ideas for cocktails, dishes but also recommendations for decoration and music… In short, so many elements that will plunge viewers into the world of their favorite programs.
This partnership began in June, with the cultural event In the Heights et Moët & Chandon, toasting the conviviality. Then, in July, the two leading players in streaming and luxury relaunched Aperitif Hour . They invited nature lovers and sparkling wine lovers to enjoy the brand new CHANDON Garden Spritz, while watching the program.« Full Bloom ». At the same time, viewers received recipes and advice on how to organize an aperitif by the pool or in the garden. They also took advantage of masterclasses to create and compose a table with the perfect floral arrangement.
Likewise, from August to September, Max Original « The Hype » and the all-new Glenmorangie X continue their partnership. An ode to freedom and personal expression, it incorporates new features, all designed for Moët Hennessy brands such as Belvedere, Moët & Chandon, Hennessy, Volcan de mi Tierra.
https://www.youtube.com/watch?v=ooEsQFWjOKA
To learn more and purchase featured brands or special packages to enhance the home experience, visit the previously cited site.
–
