What a bad idea, you might say. But what a bad year too! 2020 has indeed been arguably the worst health year of the 21st century in the world. So yes, this prize should be exceptionally broken into a thousand pieces so that everyone gets their share. This is in any case what the members of the Havas Health & You agency think. Because for them, many are those who deserve an award this year: “We have seen at work the courage of caregivers, the resilience of millions of anonymous or the agility of many drug companies, all proof of the capacities of everyone to give meaning to their action. This is also what we try to do every day for our clients, as a health communication agency, who have always been convinced that it is necessary to highlight all initiatives aimed at to improve the health of everyone. And that is why creativity will remain in all circumstances a weapon of massive construction for years to come. To never have to break other prices in the future. “
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