[Esta pieza corresponde a uno de los envíos de la newsletter semanal de Televisión de EL PAÍS, que sale todos los jueves. Si quiere suscribirse, puede hacerlo a través de este enlace].
Since The revolt by David Broncano will land on La 1 on September 9, the audience revolution that it has brought about in its time slot has been analyzed in detail. In particular, the focus has been placed on the confrontation between The revolt y The anthilltwo of the fittest formats on all Spanish television at the moment. The third week of clash between the two has ended in a technical tie: The revolt has averaged 2,096,000 viewers compared to 2,061,000 for The anthill In screen share, they have achieved exactly the same figure, 15.975%.
These figures, and those from previous weeks, show experts that it no longer makes sense to consider the situation as a continuous battle. On the one hand, they start and end at different times, so the comparison becomes complicated. On the other hand, they are two great formats with which linear television, the traditional one, has vindicated itself, proving that it is not dead. Everyone wins: viewers The revolt because they have found an alternative to what there was, and the followers of The anthill because the program is making an effort to bring in even more powerful guests. Time will tell in what position each one will be and how they will evolve. For now, the team The revolt has already committed to the RTVE Hearing Ombudsman to eliminate jokes and puns related to drugs and to improve the female presence on the broadcast.
More information
Next, we analyze five keys to the revolution that the emergence of The revolt in the free-to-air television ecosystem. To do this, we have the help of the consulting firm Barlovento Comunicación to analyze, with data from the auditor Kantar Media, what happened on television in the first weeks of the La 1 program being broadcast.
How much has it revitalized The revolt he access prime time from La 1?
One of the things he has achieved The revolt is that we talk a lot about access prime time, the access slot to prime time. That is, the hour/hour and a half that goes between the nightly news and the broadcast of the main program of the night on each channel. In the eight broadcasts of The revolt In its first two weeks, it averaged a 17.8% audience share, with an average of 2,286,000 viewers. If we compare it with the data that La 1 did a year ago on these same dates (from Monday, September 11 to Thursday, September 21, to take the same days of the week) and in the same time slot (from 9:41 p.m. to 10:52 p.m.), La 1 averaged a share of 10.7% and 1,380,000 viewers. Therefore, to the question of whether La 1 has come out on top, the answer is clear: of course.
The writer Juan José Millás (left) and the paleoanthropologist Juan Luis Arsuaga (center), guests of the third installment of ‘The Revolt’.RTVE
Have new viewers come to television in that time slot?
Looking at these data, it can be thought that The revolt has made the audience for television in general, as a means of communication, grow. But that is not the case, or not at all. In those two weeks, during the hour and 10 minutes of The revoltthe average audience for all linear television (adding all channels) was 12,860,000 viewers, and the unique daily viewers in that slot were 18,082,000 on average (total number of viewers who at some point put a channel on that time). The data from a year ago is practically identical: the average audience for all linear television in the slot it currently occupies The revolt In 2023 it was 12,837,000 viewers, with an average of daily unique viewers in that time of 18,137,000. That is to say, it is not true that traditional television has gained viewers with the arrival of Broncano on La 1 compared to the situation a year ago. But be careful, there is an important change:
Has Broncano attracted young viewers to linear television?
If we break down the data from the previous question, we see that, although the total number of linear television viewers in the The revolt is almost identical in 2024 and in 2023, its distribution in age groups is not. In 2024, of the 12,860,000 total spectators, 3,285,000 are under 45 years of age and 9,575,000 are over 45 years of age. However, in 2023, of the 12,837,000 average total television viewers in that segment, 2,943,000 were under 45 years of age and 9,894,000 were older. That is to say, it is noticeable that the number of young people watching television in that area has grown (they may have come from social networks, platforms, YouTube… even out of nowhere), and there are also almost 300,000 viewers. over 45 years old who have stopped watching television at that time (heading to platforms, networks, YouTube, or perhaps even prefer to have dinner now with the TV off).
Elisabet Casanovas and Irene Escolar, in ‘The Revolt’.RTVE
Has the arrival of The revolt a The anthill?
The data from the first weeks have shown that Broncano is not going to put an end to Motos, at least in the short and medium term, far from it. Antena 3 has insisted that The anthill He has had his best start to the season in history. The comparison of the data from this year and last corroborates this: in the weeks from September 9 to 19, 2024, Pablo Motos’ program averaged 18.7% share and 2,370,000 viewers, with a total of 5,288 ,000 unique viewers on average. In the same weeks of 2023, between September 11 and 21, it had an average share of 17.2% and 2,204,000 followers, with a total of 5,121,000 unique viewers on average. That is, it has grown in unique viewers, average viewers and quota. It has been able to continue stealing part of the pie from the rest of the channels, even with the presence of another strong competitor. You could say that The revoltin some mysterious way, has made The anthill.
Is he access the real one prime time?
With all this data, the perception is that during the hours of The revolt y The anthill This is when most viewers are watching all day television. Is that intuition true? To do this, we look at the average audience data for the sum of all television channels divided into half hours between 8:30 p.m. and 11:30 p.m., as offered by Barlovento Comunicación. Thus it can be seen that the time slot from 10:00 p.m. to 10:30 p.m. is the one that accumulates the most viewers in total: 13,084,000 on average in the weeks we are talking about. When we jump to 11:00 p.m., the figure drops very markedly to 10,526,000. When seeing this data, a question arises: why do we continue to call “prime time” the time slot that follows these programs (starting at 11:00 p.m.), if in reality the maximum audience is concentrated when they are broadcast. The revolt y The anthill? This could be the big change that has caused The revolt: the death of prime time just as we understood it.
