Music has no boundaries, so music must have no barriers, no matter what kind of music you like, there is always a melody that can move us. Recently, the Just So Soul Research Institute once again released a new report “Soul Music Social List: Come! Let’s Sing Together!”, Which presents Gen Z’s musical preferences and explores divine comedy in Gen Z’s hearts. discovers that music is the social process of Generation Z. One of the best ways.
In 2021, Gen Z will represent 74.9% of Soul’s monthly active users, making it one of the Internet platforms with the highest penetration rate among young people. From the list published this time, we can see the rise in the social trend of music of today’s younger generation. How to resist the internal mental friction? After getting off work with computer friends on virtual KTV “Guikulanghao” could be the antidote; how to socialize to break the ice?
“There are so many people in this world” topped the hottest song,
“Some frames are flashing in the evening wind, did the rotation disappear during acceleration?” According to data from Soul’s “Music Zone” KTV feature, this song topped the “Social Icebreaker’s Hottest Songs” TOP1 list with the most songs performed by users.
In the list, “Ten Years” (2003), “Fairy Tale” (2005), “Preference” (2009) and “Su Yan” (2010), which were published in the first decade of the new millennium, are the most popular products. accompanying the post-95 and 2000s. The classic “Golden Songs of the Times” melody that has grown since has long been etched into the DNA of Generation Z; and songs like “People Like Me” and “Decent” come from variety shows and popular films in recent years and are also quite popular with youth groups. Spend.
No matter when and where, whether you know each other or not, when these familiar tunes are played, it can always trigger a great refrain and spiritual resonance among young people.
In the list of favorite singers (according to the singing statistics of the users of the KTV function in the “Music Zone” of Soul Station), Jay Chou, the youthful memory of a generation, took the top spot without any suspense. In addition to the familiar Generation Z figures, such as Eason Chan, Karen Mok, Lin Junjie, Liang Jingru, Xu Song, etc., there are many new generation singers who have also entered the top 10 of the list with a number of great masterpieces. success.
Pentatonic insufficiency “roars” together, the threshold for breaking the social ice of music is low
The music social ranking data released by the Just So Soul Research Institute is derived from the chat of the Soul group “Music Zone”. Che Bin, product manager of Soul App, said Soul emphasizes social interests and music is one of the most popular interest categories among users. Soul previously launched “Listen to songs together” and this year launched the KTV function and the “Music Zone” section. Progress has lowered the threshold for users to indulge in music and resonate with music, in order to meet the needs of young people for a more immersive interactive experience.
Data shows singing is Soul’s most popular group chat theme (social scene with many-to-many voices), with the longest average party length. The active time of the themed singing party is concentrated between 18:00 and 24:00 It can be seen that different generations have different entertainment methods. Also, whether it is to “sing god” or “get rid of the monsters”, entertainment and interaction in singing without stress is a common need for young people. Therefore, in Soul’s “Music Zone”, “Pentatonic” is the hottest name for platform users to create their own singing parties.
Music has a strong appeal. When a group of people get together, one of the best ways to break the ice is music. Music is also an artifact to create a sense of atmosphere and immersion. Soul is a curative social app, where you are not afraid to meet acquaintances or “soul mates”. As long as you have the courage to sing, as long as you have the courage to share, here you will surely meet the soul you have been waiting for for a long time and at the same time you are looking forward to appearing.
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