Harry Potter is still trendy after 20 years – Vienna Online – Austria


Twenty years after the first film was released, Harry Potter is still trendy.
©REUTERS/Peter Nicholls/File Photo

Twenty years after the first Harry Potter film opened in theaters, the sorcerer’s apprentice, invented by author Joanne K. Rowling, is still omnipresent.

Just in time for Advent, Harry Potter is behind one of the 24 little doors. The Lego group brings an advent calendar with characters from the Potter universe onto the market every year. The Potter play starts in Hamburg in December. And an amusement park with a large Hogwarts area has opened in China.

Harry Potter is still trendy after twenty years

Similar to Mickey Mouse, Star Wars or the Marvel heroes, there is almost nothing in Harry Potter that does not exist. Bed linen, shirts, mugs, soft toys, school bags, coins, costumes including magic wands. In the British capital London there are several shops where you can only buy fan articles from the Harry Potter universe. One is at Heathrow Airport.

Many board games are also available as “Harry Potter” editions

Many well-known parlor games are now also available in a Harry Potter edition, including board games such as Labyrinth, “Mensch ärgere Dich nicht”, the classic quiz Trivial Pursuit or the card game Uno. Other games have been designed around the popular Hogwarts student, such as “Harry Potter – The Battle for Hogwarts”. There are also numerous video games about the cult figure in which the evil Voldemort has to be defeated.

After the success of Star Wars, Harry Potter followed in the 2000s

After the huge success with Star Wars construction kits since the early 2000s, the next lucrative Lego license came with the Harry Potter franchise. The Chamber of Secrets, Hagrid’s Hut or the Hogwarts Express – new sets and series of minifigures appear regularly. Muggles have to dig deep into their wallets for some sets. Diagon Alley, for example, costs 399.99 euros in the Lego shop. The advent calendar is available for just under 30 euros.

Studio tour near London

Near London, Potter fans can take a look behind the scenes of the movies. The “Warner Bros. Studio Tour – The Making of Harry Potter” opened in Leavesden in 2012. Replicas of the film sets, original costumes and utensils from the films can be seen in two film studios. In addition, visitors to the studio tour experience how the visual effects are produced.

In several films, Harry and Co. fight fierce competitions in Quidditch, a team sport in which participants ride brooms. In the mid-2000s, students in the United States developed a variant that can be played without magic. Quidditch is now also played in Austria and Germany. There is no flight, but the players have to keep the broom between their legs at all times.

Germany premiere of Harry Potter play

It has been running successfully on New York’s Broadway and in London’s West End for years, and on December 5th the play “Harry Potter and the Cursed Child” will finally celebrate its German premiere in Hamburg after a corona-related postponement. The story of the two-part, spectacular production takes place 19 years after the last Harry Potter book by JK Rowling.

Universal Studios Orlando theme parks opened in 2010

“The Wizarding World of Harry Potter”, a huge area over two parks, opened in the theme parks of Universal Studios in Orlando / Florida in 2010. In addition to roller coasters and other attractions, you can also ride on the Hogwarts Express or buy Bertie Botts beans in (almost) every taste in Diagon Alley. Further “Wizarding Worlds” followed in Osaka, Japan, and Hollywood. In September, the Potter world opened its doors in Beijing for the first time.

Rowling’s Buckers are among the most successful in the world

JK Rowling’s books are among the most successful ever published. Harry Potter and the Philosopher’s Stone is one of the best-selling books in literary history with more than 100 million copies. The other six all sold more than 65 million times, thanks in part to the films. Regular new editions and anniversary editions are very popular – even with fans who already have the books on their shelves.

Harry Potter films are running on many screens for the 20th anniversary

For the 20th anniversary “Harry Potter and the Philosopher’s Stone” is again showing on some big screens. The cult film with Daniel Radcliffe, Emma Watson and Rupert Grint is also shown in 3D in some cinemas. In the coming year, Potter fans can look forward to the third part of the successful spin-off series. Fantastic Beasts: Dumbledore’s Secrets is due to hit theaters in April.

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