Original title: “Harry Potter” is planning a TV series
Beijing Business Daily (Reporter Zheng Rui) “Harry Potter”, which has become popular in the fields of books, movies, and games, now seems to have a new plan. On January 26, according to media reports, HBO Max intends to create a live-action series of “Harry Potter”, which can not help but make people wonder how much possibility “Harry Potter” has on the way to extend the IP.
Reports show that the current “Harry Potter” live-action drama project is still in its early stages, although HBO Max has not yet determined the screenwriter for the “Harry Potter” live-action drama series, and has not yet decided how it will be produced. Drama series, but relevant executives have had dialogues with a number of potential screenwriters to discuss research and development directions. In addition, there is speculation in the industry that the form of the live-action series of “Harry Potter” may be a derivative drama.
It is undeniable that as one of the most popular IPs in the world, “Harry Potter” has shown surprising market influence starting from novels. Public data shows that the sales of the original series of novels have reached nearly 700 million as of 2020, and the sales of the first novel “Harry Potter and the Philosopher’s Stone” alone have reached approximately 140 million. At the same time, the eight film works adapted from “Harry Potter” also showed strong attracting power worldwide, with box office revenue alone reaching over 7 billion U.S. dollars. In addition, “Harry Potter” has also been adapted into a stage play and landed on Broadway, and game products adapted from IP are also favored by many fans.
“The reason why “Harry Potter” is able to expand on the road of IP development is inseparable from the content itself.” According to Zeng Rong, an analyst in the film and television media industry, “Harry Potter” was originally approved by the book Shows a strong appeal to readers, not only because it involves many fantasy elements such as magic and wizards, but also constructs a worldview related to magic through text, so not only the storyline involved in the protagonist can be developed a series of derivative development, but also Branch plots can be established within the scope of the world view for extension, thereby increasing the developability.
There have been public data that analyzed the market value of IP worldwide, and said that the IP value of “Harry Potter” reached 31 billion US dollars. At the same time, many IP development projects are on the way.
Taking the game field as an example, not only the 3A-level game “Hogwarts: Legacy” developed by Avalanche Software has been continuously discussed, and the product is scheduled to be officially released in 2022. In addition, the RPG mobile game “Harry Potter: Magic Awakening”, which was officially authorized by the original book of “Harry Potter” and self-developed by NetEase, has now been tested many times and will receive the game version number in June 2020. .
In other areas, the IP extension of “Harry Potter” is also continuing to advance. In 2020, Lego will launch the “Harry Potter” Diagonal Alley suit, followed by the “Harry Potter” 》The academy badge series building blocks were introduced to the market, triggering a magic boom. At the same time, a theme park with “Harry Potter” as the core is also in the layout. Not only is the Universal Studios located in Beijing covering “Harry Potter” “Special” theme, Warner also announced last year that it would open a “Harry Potter” theme park in Tokyo, Japan, and it is expected to open in 2023.
In Zeng Rong’s view, the continuous operation of “Harry Potter” in recent years is also the basis for the continuous development of the IP. While ensuring a certain degree of exposure, it also increases the freshness of the IP through different types of products. Adapt to the evolving market.
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