He prince harry and his wife, Meghan Markle have reached an agreement with Spotify to produce original audio programming for the global broadcast platform. Under a multi-year agreement, the production company Archewell Audio newly formed by the couple, will create audios exclusively for them. Among others will be podcasts presented and produced by the Duke and Duchess of Sussex themselves. They have the general objective of “Build a community through shared experiences, narratives and values.” The first series is expected to premiere in 2021. Although already for Christmas they will launch a Christmas special presented by Harry y Meghan with “Stories of hope and compassion” as a celebration of the new year.
“What we love about podcasting is that it reminds all of us to take time and listen. Connect with each other without distractions », the Duke and Duchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time to do so, because when we listen to each other and hear each other’s stories, we remember how interconnected we all are.”
Harry and Meghan have contracts with major producers
News of the deal comes a few months after the Sussexes signed a deal with Netflix for exclusive television and film projects. At the beginning of this year, Harry y Meghan announced their plans to step back as high-ranking members of the British royal family and become financially independent. The couple have been living in Los Angeles since March and recently purchased a nearly $ 15 million property in Montecito. For Spotify, the exclusive agreement with the couple marks their latest move to expand their podcasts. Has a similar multi-year contract with the president Barack Obama and Michelle Obama.
He recently obtained the exclusive rights to The Joe Rogan Experience, a popular but highly controversial show. Spotify also has podcast development agreements with Kim Kardashian, the Warner Brothers, DC Comics and the Duplass Brothers. “The Duke and Duchess of Sussex may live in California, but the power of their voices resides in their status as citizens of the world”, said Dawn Ostroff, commercial director of content and advertising of Spotify, when announcing the association.
The couple is diversifying the content of their foundation
“The fact that they are embracing the extraordinary ability of podcasts on Spotify while also looking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling.” Like all podcasts in Spotify, including those exclusive to the platform, the programming of Archewell Audio will be available for free with ads, as well as to subscribers of Spotify Premium no ads. Spotify houses more than 1.9 million titles podcast, most of which are not exclusive. The company at the end of September had more than 320 million users, including 144 million paying subscribers in 92 markets.
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